Martech

JUNE 26, 2024

The first is a young company that had a plan for event content strategy from the beginning. The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. We would never, ever run an event without a post-event distribution strategy,” McGuire said. “It’s

eBook 111

eBook Event Marketing User-Generated B2C 111

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. In this post, we will talk about: What are KPIs?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 94

Whitepaper eBook User-Generated Marketing 94

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 117

Market Trends Content Marketing Customer Journey Transform 117

Rock Content

JULY 9, 2020

By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. All of this involves an understanding of the user’s preferences. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 132

Digital Marketing Whitepaper Copywriting Real Estate 132

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Why SEO Matters for B2B Businesses: Unpacking the Benefits Effective SEO helps B2B businesses optimize their websites and content marketing to rank higher in search engine results.

SEO 94

SEO Whitepaper B2C eBook 94

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. .

User-Generated 131

User-Generated eBook Education Whitepaper 131

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Contently does, however, offer high-quality account management services.

Place 95

Place Whitepaper Finance Price 95

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Are you trying to generate quality leads?

Content Marketing 97

Content Marketing Transform eBook Fashion 97

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 91

eBook Marketing Plan Influencer Marketing Marketing 91

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 68

Content Marketing Thought Leadership eCommerce Marketing 68

Exposure Ninja

JULY 4, 2023

We mean, are you ready to dive headfirst into the world of AI marketing? AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download this eBook What Is AI Marketing? Here are some of the most common AI terms that marketers will encounter.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts.

Copywriting 144

Copywriting User-Generated Marketing Marketers 144

Neil Patel

JANUARY 31, 2022

I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Read through this guide, soak up all the information, then start with one or two strategies.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Key Performance Indicator 138

Key Performance Indicator User-Generated Analytics SEO 138

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Adobe Experience Cloud Blog

JUNE 14, 2011

For many B2B marketers, that is the question. Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? Can great content, in and of itself, drive users to submit their information to your organization on their own?

Content Marketing 110

Content Marketing User-Generated eBook Marketing 110

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Customer Journey 107

Customer Journey Transform Content Marketing Thought Leadership 107

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Affiliate Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Rock Content

AUGUST 19, 2020

Data has been essential for Digital Marketing strategies to be effective. That’s why the death of the third-party cookie has caused so many concerns among marketers. The market has received the decision to block access to this data in Google Chrome poorly, but it seems irreversible.

User-Generated 116

User-Generated Marketing Marketers Digital Marketing 116

Rock Content

MAY 25, 2020

With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user. In a scenario where the average user attention span is only 8 seconds , you need to captivate the visitor if you want to create an efficient Digital Marketing plan.

User-Generated 115

User-Generated eBook Education Digital Marketing 115

Hubspot Marketing

MARCH 10, 2021

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. If your business can reach those users with informative, relevant answers to their questions (related to your own products or services), those readers will begin to see your brand as an authority on the topic.

B2C 145

B2C eBook User-Generated Content Marketing 145

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 137

Whitepaper eBook Marketing Marketers 137

OnPassive Marketing

JULY 10, 2022

It can also be used to boost brand awareness and generate leads for your business. This can include sending tailored messages to your most active users or notifications based on their recent activity. It then uses artificial intelligence to recommend relevant content to share on your profile.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

CMO 120

CMO Marketing Marketers SEO 120

Scoop.it!

DECEMBER 29, 2022

So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. This example is an interesting blog post on insightful SaaS marketing strategy.

Entertainment 85

Entertainment Customer Journey Education Customer Acquisition 85

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It's no secret that sales and marketing have a pretty rocky relationship history. Lead Scoring & Tracking Template. Essential KPI Tracker.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

AUGUST 19, 2021

words and phrases your customers are using), it tells the user you’re an expert and creates brand awareness. According to a user’s query, there is a formula search engines use to understand the content and decide where it should show up in the results. Then create a content marketing strategy around YouTube.

SEO 145

SEO Marketing Marketers Whitepaper 145

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Engage With Influencers. The result?

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134