Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? You notice one key difference.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 106

Inbound Marketing eBook Whitepaper Marketers 106

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started.

Marketing Strategy 107

Marketing Strategy Content Marketing eBook Marketers 107

Marketing Insider Group

MAY 20, 2020

Before you get knee-deep into planning your digital marketing strategy , it’s important to think about what exactly your content marketing goals are. When you’re planning out your content marketing, it’s a good idea to keep these major goals in mind. Engagement. Conversion. Reaching people is only the start.

Content Marketing 144

Content Marketing Marketers Marketing eBook 144

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketers 144

Marketing Insider Group

OCTOBER 18, 2021

When you’re thinking about aligning your content with the buyer journey, you always want to think of two things: Giving potential buyers the information they need at their current stage. Your blog is the foundation of your content marketing strategy. Leverage high-value gated content. Get serious about your blog.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 107

Content Marketing Whitepaper eBook B2C 107

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

It’s hard to think of an area of the customer journey that content marketing doesn’t touch. But there’s a core piece of this content puzzle that marketers have been getting wrong—or perhaps missing altogether. I’m talking about marketing content. I called it F#*k Content Marketing.

Content Marketing 133

Content Marketing Marketers Marketing User-Generated 133

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout? Try out the 14-day trial at WriterAccess today!

Place 95

Place Whitepaper Finance eBook 95

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO 96

SEO Content Marketing Entertainment PR 96

Hubspot Marketing

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. The pandemic has triggered a striking surge in the very thing that many marketers care about most: audience attention. This should make content marketers feel encouraged.

Content Marketing 145

Content Marketing Marketers Marketing Communications 145

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Content Marketing 145

Content Marketing User-Generated Marketers Marketing 145

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 121

Content Marketing Marketers Marketing Food 121

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. Content marketing is one of the main allies for you to attract, retain, and convert clients. Within such a strategy, it’s essential to use quality and diverse content. 7 steps to create an ebook. Develop the ebook content.

eBook 78

eBook Promotion Education Place 78

Scoop.it!

APRIL 12, 2022

Whether you’re running a business, growing your career, or raising awareness about your industry, creating and sharing content is one of the most effective ways to get yourself noticed. This is where a content marketing strategy comes in handy. How content marketing can help your personal branding.

Marketing Strategy 105

Marketing Strategy Content Marketing Branding eBook 105

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 99

Content Marketing eBook Marketing Plan Marketers 99

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 142

Content Marketing Marketers Marketing Food 142

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing can do just that.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do

Content Marketing 104

Content Marketing Customer eBook Education 104

Marketing Insider Group

SEPTEMBER 23, 2020

They might engage with your brand in several ways – subscribe to an email newsletter, download an eBook, follow you on Instagram – or not at all before they make a purchase. Customer journey mapping is a way to bring disparate sets of data into one place, to produce a story that’s based on emotion but backed by numbers.

Customer Journey 111

Customer Journey Content Marketing Customer eBook 111

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. What Is Content Marketing? Whether you encountered content marketing as a strategy back in the early aughts or as recently as the COVID crisis, content marketing is much older than you think.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Un-gated Content is More Accessible. Interactive ebooks.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Search Engine Land

DECEMBER 12, 2022

The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. That means there’s a good chance your audience is using LinkedIn, and you could reach them and nurture them with solid content marketing.

Content Marketing 97

Content Marketing Marketers Marketing Real Estate 97

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 98

eCommerce Content Marketing Branding Marketers 98