Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Interactive Content Stands Out. Interactive ebooks.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

Content Marketing 110

Content Marketing Transform eBook Fashion 110

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Content Marketing 111

Content Marketing Transform eBook Fashion 111

SocialPilot

DECEMBER 23, 2024

Craft a compelling call-to-action for our new eBook on [topic]. Design a post that promotes a user spotlight or feature for the best community content. Craft a post that encourages users to share their success stories or transformations using our product/service. Use Specific Prompts Being specific in your prompts is vital.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketers Marketing 134

Rock Content

APRIL 26, 2023

Generative AI solutions are already part of the tools available to professionals and brands that want to produce content, be it a blog post, a video or an ebook. However, AI is just another option in the toolbox of those who know what goals they want to achieve through content marketing. appeared first on Rock Content.

Content Marketing 96

Content Marketing Transform eBook Marketers 96

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 121

Content Marketing Marketers Marketing Food 121

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. What is the content’s focus? Those two things are the most important determinants of content marketing success.

Content Marketing 102

Content Marketing Transform Direct Mail eBook 102

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less. Why Content Marketing?

Branding 121

Branding Transform Marketers Marketing 121

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. But the competition is no joke.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Have any competitors produced similar content that you could do better? Depending on how much content there is and how valuable it is, you may consider one format over the other.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Sprout Social

JULY 18, 2016

Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. What Do You Want to Achieve in a Content Marketing Strategy & Why?

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketers 111

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. This is your opportunity to showcase why your solution stands out.

Customer Journey 122

Customer Journey Customer Energy Transform 122

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Transform Energy Health 76

Scoop.it!

MAY 26, 2022

Ask the people who write and read blogs, ebooks, newsletters, and infographics, and they will all admit that imagery can even transform text-centric content and create a more memorable, absorbable, and enjoyable reading experience. Popular types of visual content. Creative ways to use visuals on social media.

Content Marketing 111

Content Marketing Marketers Marketing User-Generated 111

Adobe Experience Cloud Blog

APRIL 20, 2017

Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Some lead forms are neither enticing nor effective.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Martech

DECEMBER 19, 2023

The strategic role of case studies in B2B marketing Case studies do one thing incredibly well — they show real, tangible results. While typical marketing speaks of what could be, case studies explain what has been. Here are three solid reasons why you should use case studies in your marketing: Influence decisions.

Transform 116

Transform eBook Whitepaper Promotion 116

Marketing Insider Group

MARCH 24, 2021

In essence, you’re putting your customers to work on your content team without paying them a dime in return. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. Don’t the words “case study” just conjure up a picture of a yawnfest?

Branding 145

Branding Transform Whitepaper User-Generated 145

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. And here’s a heads up: if you want to build interactive experiences in a breeze, I strongly recommend you learn more about Ion as an interactive content tool.

Marketing Strategy 98

Marketing Strategy Transform eBook User-Generated 98

Hubspot Marketing

NOVEMBER 7, 2022

But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. Instead, the value to your customers lies in how quickly and easily you can help them solve a problem or achieve a transformation. Content marketing is the key to this.

Product 140

Product Transform Non-Profit eBook 140

Marketing Insider Group

JANUARY 30, 2023

Human/Machine Arms Race: no, not the rise of Skynet and sentient Terminators; natural language queries and application generation using human language; and the rise of Generative Pre-trained Transformer 3 ( GPT3 ) and a transition next to GPT4. Something we’ve been saying since the “dawn of BI” and probably before!

Thought Leadership 119

Thought Leadership Transform eBook Analytics 119

Rock Content

JUNE 30, 2020

In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content? Content Marketing: where do we stand? How’s the interactive content scenario?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Rock Content

OCTOBER 12, 2020

If you follow our blog, you already understand the many ways that a Content Marketing strategy can impact your results. In addition to increasing your brand’s reach on the internet, this approach facilitates the generation and qualification of leads , resulting in increased sales and greater authority in the market.

eBook 126

eBook Transform User-Generated SEO 126

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. So what’s the solution? All it needs is the right application.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91

Rock Content

MAY 21, 2020

It is an advantage, yes, but it also means you have to compete for space against a lot of players with consistent and consolidated Digital Marketing strategies. In this scenario, Content Marketing for technology companies can be the real standout point. Create blog posts, ebooks, videos, images, and interactive content.

Content Marketing 72

Content Marketing Transform eBook Marketers 72

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Content should provide a foundation for your overall growth strategy.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Animalz blog

APRIL 5, 2025

How to measure it: You can do it the old fashioned way by searching your term and seeing where it is on the page but most content marketers track domain metrics at scale through their chosen third-party SEO tool. Why it matters: ROI calculations transform SEO from a cost center to a profit center.

SEO 62

SEO User-Generated Non-Profit Transform 62

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Why is Google so passionate about the value that you provide in a piece of content? His call to action wording is “Get Ebook,” but it’s been converting well for him.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Customer Journey 135

Customer Journey Transform Content Marketing Thought Leadership 135

Hubspot Marketing

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. Since the days of Alan Turing, there’s been decades and decades of debate on if his test really is an accurate method for identifying artificial intelligence.

Transform 145

Transform Marketers Marketing Shipping 145

Rock Content

AUGUST 22, 2018

As Content Marketing World draws closer, we’re particularly excited to recognize the four 2018 Content Marketing Awards finalists within the ScribbleLive family. Pitney Bowes: Shipping Guide eBook. In order to be truly effective, an eBook needs to be engaging. Meet Us at Content Marketing World 2018.

Transform 45

Transform Content Marketing Shipping eBook 45

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. However, personalizing content is much more than delivering the right material to the right person. How to apply personalization through Content Marketing? What is personalized content?

Transform 95

Transform Whitepaper User-Generated Law 95

Spiralytics

FEBRUARY 4, 2025

While traditional remarketing might hit users with sales pitches, remarketing content focuses on building trust and nurturing leads by providing relevant content they can consume. You can’t expect people to get attracted to content they hardly know or care about. Ready to take your content remarketing to the next level?

eBook 52

eBook Transform Analytics Digital Marketing 52