Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Its not clear who its for The problem Generic content doesnt resonate because it doesnt speak to anyone specifically.

Manufacturing 116

Manufacturing Copywriting Education Content Marketing 116

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

Content Marketing 144

Content Marketing Marketing Marketers Education 144

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? There’s 4 main reasons why you should start creating video content ASAP. But why such a rise in popularity? We’ve got you covered.

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketing 134

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. Contact Mark to have him speak at your company event or conference soon.

Content Marketing 134

Content Marketing Non-Profit Entertainment Marketing 134

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. launched Jane, an AI specialist for content marketing and SEO. The full report can be found here. ( No registration required.)

Education 114

Education SEO Advertisers Advertising 114

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook.

Transform 128

Transform Analytics User-Generated Education 128

Businesses Grow

JANUARY 13, 2025

The job is NOT to create content Marketing is sick in so many ways right now. However, one of the biggest issues I encounter is that many marketers think their job is to create content. Mark Schaefer is the most trusted voice in marketing. Perhaps it is even to turn their brand into a “media channel.”

Personalized Marketing 117

Personalized Marketing Marketing Marketers Education 117

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 121

Content Marketing Marketing Marketers Food 121

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Martech

DECEMBER 27, 2024

These domains will serve as the key to building meaningful connections to products, services, and additional content without the risk of being lost in the noise of social media feeds. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Customer 114

Customer Branding Customer Acquisition Customer Journey 114

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Hootsuite

JANUARY 15, 2025

More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. Educated Americans are more likely to use LinkedIn Pew Research found that LinkedIn is more popular among college-educated Americans.

User-Generated 113

User-Generated Education Real Estate Transform 113

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing.

Content Marketing 137

Content Marketing Inbound Marketing Marketing Marketers 137

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Content Marketing 141

Content Marketing SEO Shipping Marketing 141

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets.

Transform 135

Transform Whitepaper User-Generated CMO 135

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Transform 128

Transform Whitepaper Thought Leadership Customer Journey 128

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Educating yourself will help you ask more effective, probing questions and proves you’re invested in the project. Count me in that group. Come prepared by doing your homework on the topic.

Content Marketing 140

Content Marketing Marketing Marketers Communications 140

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing Strategy 138

Marketing Strategy Content Marketing Marketing Marketers 138

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated 129

User-Generated Social Media Marketing Marketing Marketers 129

Marketing Insider Group

SEPTEMBER 25, 2023

In this post, we’re covering everything you need to know about Google’s search generative experience and content marketing so you can keep creating content that converts. Content marketing in the age of generative search emphasizes understanding user intent, requiring content to be both keyword-rich and intent-rich.

Content Marketing 125

Content Marketing User-Generated Marketing Marketers 125

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 106

Product Marketing Product Management Marketing 106

Scoop.it!

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. The content is distributed on social channels like YouTube, Facebook, and Instagram.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Vendor marketing has gone from leading the dance in many ways to being led by the buyer. The reason?

CMO 111

CMO Transform Price Education 111

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do

Content Marketing 104

Content Marketing Customer eBook Education 104

Hubspot Marketing

OCTOBER 31, 2024

We also cover five practical tips to help brands regain control of their narratives and create content that stands out from AI-generated material. Informational vs. Personality Content: What’s the Difference? Personality content is the future of content marketing. Let’s dive in.

Logistics 116

Logistics CMO SEO Education 116

Jeff Bullas

NOVEMBER 9, 2022

Of course, you should let your clients know that they cannot expect meaningful results after just one month of content marketing and SEO. With each new conversion that came in from organic search and content marketing, you can show your clients the exact value and effectiveness of SEO as a strategy.

SEO 297

SEO Marketing Marketers Education 297

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing User-Generated Analytics Marketing 134

Marketing Insider Group

OCTOBER 21, 2024

Borrow ideas from other industries Speaking of looking at companies in other fields, stay open to exploring the marketing that’s occurring across all industries and not just yours. Educating yourself on interesting, innovative marketing ideas and trends can send sparks throughout your department.

Marketing Strategy 124

Marketing Strategy Marketing Marketers Education 124

Hubspot Marketing

DECEMBER 4, 2024

That feedback loop can inform other aspects of your marketing and content strategies. Focus on educational content. We decided to focus more on stories about social media marketing than national TV ad campaigns, for example. Stick to a regular publishing schedule. Here’s one more: have fun writing it.

Education 95

Education Logistics Promotion Advertisers 95

Adams & Knight Marketing

NOVEMBER 15, 2022

” The annual Connecticut Ad Club Awards is headed up by the largest professional advertising organization in Connecticut and recognizes the best of the best in advertising and marketing throughout the state. “These awards are a direct reflection of the incredible work we did with each of them.” About Adams & Knight.

Advertisers 246

Advertisers Advertising PR CMO 246

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

Content Marketing 109

Content Marketing User-Generated Customer Journey Marketing 109