Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Education Transform 111

Marketing Insider Group

FEBRUARY 11, 2015

In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left.

Content Marketing 111

Content Marketing Marketing Marketers Traditional Marketing 111

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Focus on educational content.

Education 93

Education Logistics Promotion Advertising 93

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! I mean “Whoa!”…The Where is the line between editorial and advertising? Is it blurring?

Content Marketing 106

Content Marketing Marketing Marketers Advertising 106

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. What is the content’s focus? Those two things are the most important determinants of content marketing success.

Content Marketing 102

Content Marketing Transform Direct Mail eBook 102

Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Source: Warby Parker 3. Use scarcity and create a sense of urgency.

B2C 115

B2C Content Marketing Marketing Marketers 115

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Inbound Marketing Marketing Marketers 111

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Is your content providing value?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Content Marketing 98

Content Marketing Branding Marketing Marketers 98

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

Content Marketing 111

Content Marketing Automobile Marketing Marketers 111

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing?

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important?

Content Marketing 90

Content Marketing Real Estate Traditional Marketing Marketing 90

Set Up

JANUARY 21, 2025

Client Priority #2 | Content Creation goes by the Wayside? Just because content creation was a lower priority does not mean it is going away. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Exposure Ninja

MAY 2, 2025

Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. With digital marketing, you can track every click, every conversion, and every pound spent. Can financial services ensure compliance in digital marketing?

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! Your content should be strategic.

Content Marketing 78

Content Marketing Whitepaper Marketing Marketers 78

Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc.

Price 111

Price User-Generated Copywriting Analytics 111

Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. Well, guess what? Why this works.

Branding 110

Branding Whitepaper Education Traditional Marketing 110

Duct Tape Marketing

DECEMBER 18, 2024

Strong marketing leadership ensures all efforts align with business goals and drive measurable growth. Fix foundational issues first: improve messaging, optimize your website, and focus on building trust through content marketing. Implement a repeatable marketing system that delivers consistent, long-term results.

CMO 73

CMO Transform Marketing Marketers 73

Marketing Insider Group

APRIL 24, 2012

I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Is Content Strategy Just For Large Companies? Content marketing is not as hard as small company marketers may fear.

Whitepaper 105

Whitepaper Inbound Marketing Promotion Traditional Marketing 105

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Modern buyers do their research and educate themselves about their company’s problems and solutions before making initial inquiries. Content Marketing Strategy. Source: Gartner.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

AUGUST 25, 2015

I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. How do you build an effective content marketing strategy? What elements should be included? .

Entertainment 104

Entertainment Promotion Traditional Marketing Education 104

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less. Why Content Marketing?

Branding 120

Branding Transform Marketing Marketers 120

Businesses Grow

MAY 30, 2023

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Marketing Insider Group

APRIL 8, 2020

Today’s buyers are self-educating and less receptive to traditional marketing. Marketers need to engage with these buyers earlier in their journey by increasing brand awareness and creating helpful content to help them research. journey, but many marketers do not approach content creation in an optimal way.

Advertising 110

Advertising Advertisers Education Promotion 110

Adobe Experience Cloud Blog

APRIL 17, 2019

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Companies are injecting more dollars than ever into organic search and content marketing. Social media marketing and content strategy have long been the territory of traditional marketers.

SEO 134

SEO Thought Leadership Marketing Marketers 134

Sachs Marketing Group

NOVEMBER 27, 2023

How can content marketing help a business? In the dynamic world of digital marketing, content is the kingpin that drives business growth. By crafting valuable, relevant, and consistent content, businesses can engage and retain a clearly defined audience, ultimately driving profitable customer action.

Content Marketing 52

Content Marketing Entertainment Traditional Marketing Marketing 52

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Get MarTech! In your inbox.

Whitepaper 115

Whitepaper Education Marketing Mix Traditional Marketing 115

Businesses Grow

JANUARY 9, 2023

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. For example: I connect the dots between social media and content marketing in an “emotional continuum”. 4) Distinctive value.

Health 142

Health Marketing Marketers B2C 142

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketing 59