Hubspot Marketing

MAY 6, 2022

Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Find new channels.

PR 125

PR Whitepaper Content Marketing eBook 125

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. It closes a gap – content marketing should answer a business question or problem.

Whitepaper 105

Whitepaper Content Marketing Marketing Marketers 105

Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. As you know, marketing automation can help you run more marketing campaigns more effectively and with less work on your part.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. The new buying process.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketing 111

Marketing Insider Group

OCTOBER 26, 2020

As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing. Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Education 108

Education Marketing Strategy Branding Energy 108

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. Content Marketing' For this report, they analyzed over 1.2 million blog posts and 2 billion social shares. .

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketing 144

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Adobe Experience Cloud Blog

JULY 6, 2011

From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same.

Content Marketing 111

Content Marketing Whitepaper Manufacturing Marketing 111

Content Marketing Institute

MAY 4, 2018

B2B marketers understand this, and B2B sales professionals realize that prospects are usually highly educated by the time they connect with sales. Shouldn’t sales trust the content that marketing produces to do more of the initial relationship building? Robert_Rose Click To Tweet. Read more>> Click To Tweet.

Content Marketing 105

Content Marketing Whitepaper Marketing Marketers 105

Marketing Insider Group

MAY 25, 2021

Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey. It can empower you to educate, attract, and convert prospects into leads and loyal customers. What is Buyer Intent in Content Marketing? Whitepapers.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 107

Content Marketing Whitepaper eBook B2C 107

Marketing Insider Group

AUGUST 8, 2013

Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. These changes have re-written the rules of content marketing. The New Rules Of Content Marketing.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan 119

Marketing Plan Content Marketing Whitepaper Marketing 119

Marketing Insider Group

FEBRUARY 17, 2011

And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. You also have to add value to the conversation through content, insight and thought leadership. But I’ll let you download Social Media for B2B Marketing to see that for yourself.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketing 102

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. One excellent tactic you can employ to differentiate your brand is to invest in exceptional content.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. Delivering Content in New, Exciting Ways.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want. ” .

Content Marketing 105

Content Marketing Whitepaper Thought Leadership Retail 105

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Content Marketing 101

Content Marketing Whitepaper Customer Journey Education 101

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 83

Content Marketing Whitepaper Thought Leadership eBook 83

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets.

Transform 137

Transform Whitepaper User-Generated CMO 137

Marketing Insider Group

APRIL 4, 2023

Key Takeaways: Imitating and adapting examples of proven inbound marketing campaigns gets you the kind of clients you want. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples.

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketing 130

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 101

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 101

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content. Educational pieces work well during the early awareness stages.

Whitepaper 126

Whitepaper Food Promotion Marketing 126

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. Your goal will be to consider your indirect competitors and educate them on the pros and cons. Consideration Stage. Decision Stage.

Whitepaper 145

Whitepaper eBook Education Price 145