Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Marketing Insider Group

APRIL 4, 2024

7) Create a blog You don’t need to be a crafter or foodie to engage in content marketing. Companies across all industries have launched blogs to provide their buyers with valuable content and build trust in their brand.

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

Marketing Insider Group

MARCH 28, 2024

Image Source: Away Need help showcasing this content? Use a tool, such as Yotpo, to add reviews and testimonials to your online store. Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121