Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush. Source: G2.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 103

Digital Marketing Price User-Generated Affiliate Marketing 103

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends.

Email Marketing 105

Email Marketing Social Media Marketing Marketing Marketers 105

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. What does email marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Scoop.it!

FEBRUARY 9, 2023

The possible applications of AI in content marketing are seemingly endless if you factor in the ever-advancing technology and the application of machine learning, but all of this does pose some serious questions and challenges as well. What is artificial intelligence in content marketing? How can content marketers use AI?

Content Marketing 116

Content Marketing Law User-Generated Marketing 116

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 80

Email Marketing Transform Marketing Marketers 80

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community. Starts at €16.58/month

Price 114

Price Key Performance Indicator SEO Analytics 114

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Email marketing.

Content Marketing 111

Content Marketing Marketing Marketers Analytics 111

Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 145

SEO Content Marketing Analytics Promotion 145

Buffer Marketing

JULY 25, 2024

Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Analytics 119

Analytics Thought Leadership Email Marketing SEO 119

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

JANUARY 16, 2025

It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement. launched an AI-powered solution for TikTok Messaging Ads.

Non-Profit 111

Non-Profit Direct Mail eCommerce User-Generated 111

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Neither does Meta or any other big tech search or social platform. Your marketing goals and Google’s profit model are not aligned.

SEO 107

SEO Branding User-Generated PR 107

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 136

Content Marketing User-Generated Analytics Marketing 136

Hubspot Marketing

JULY 10, 2019

Customers want to be educated (which is where B2B content marketing comes in). Take note of how each of these stages may affect your marketing strategies and how you implement them. B2B Email Marketing. Email marketing is a tried and true method of reaching both individual consumers and business customers.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Watch the short video on email marketing below.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Brand Management 105

Brand Management User-Generated Marketing Marketers 105

Hubspot Marketing

JULY 25, 2022

Marketing leaders say they’ll increase their investments in content marketing, social media marketing, and influencer marketing. Influencer marketing is the most effective trend that director+ marketers companies leverage. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 130

Inbound Marketing Influencer Marketing Social Media Marketing B2C 130

Sachs Marketing Group

MARCH 4, 2025

Content Refresh Create visually appealing graphics, update outdated images, and plan seasonal social media campaigns. Email Marketing Cleanup List Segmentation Remove inactive subscribers and improve targeting with audience segmentation. This helps in understanding how your content is resonating with your audience.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Neil Patel

NOVEMBER 12, 2019

Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it. Here’s the thing: I figured out the perfect formula to promoting content. This helps with indexing and it also helps your new content rank higher on Google.

Content Marketing 111

Content Marketing Marketing Marketers Promotion 111

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. Longer posts can be split into pieces to use for email marketing or social media posts.

Inbound Marketing 130

Inbound Marketing User-Generated Social Media Marketing Fashion 130

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Marketing Marketers Non-Profit 145

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead. Let’s get it started!

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

Vertical Response

JULY 29, 2024

Different channels, such as email, websites, blogs, YouTube, and social media, can engage various segments of your audience in unique ways. Prioritize growing channels relevant to your audience when planning a social media marketing campaign.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing. Commit to Content Marketing. Image: Brightedge Research.

Marketing Strategy 144

Marketing Strategy Thought Leadership SEO Marketing 144

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. In fact, 81% of small businesses report that email is their primary lead generation and retention tool. Use a CRM or EPS to automate sending emails at the right time.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Businesses Grow

SEPTEMBER 30, 2022

Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing. Social media marketing. But two years … we should be able to have some concrete ideas about that. Artificial intelligence. Customer experience.

Market Trends 123

Market Trends Influencer Marketing Social Media Marketing Marketing 123

Neil Patel

OCTOBER 12, 2020

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects: What are the building blocks of a successful content marketing strategy ? How frequently should you be publishing content? So, what will you learn?

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketing 145

Buffer Marketing

SEPTEMBER 3, 2024

Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media.   We’re growing, and I have more content marketing help now. That’s me at CloudZero. 

Real Estate 102

Real Estate Promotion Management Place 102

Martech

DECEMBER 9, 2024

Email marketing: Include video links in holiday newsletters. Tools to use: Animation software: Canva or Adobe After Effects for animated videos. Video editing apps: InShot or Animoto for quick edits on mobile. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads.

User-Generated 108

User-Generated Retail Video Marketing Management 108

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145