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How to adopt AI for content marketing

Sprout Social

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

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15 of the Best Social Media Marketing Courses to Take Today

Hubspot Marketing

Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Constant Contact's video-based social media training is designed for beginners.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Updated answer: Sure!

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Email Marketing Strategy: Cultivating Prospects With Content

Social Media Examiner

Wondering how email could help you attract and retain more customers? In this article, you’ll discover an email content marketing strategy that nurtures and converts. Why Email Marketing Still Rules Email marketing gets a bad rap these days.

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The Right Way to Measure Content Marketing Success in a Digital World

Adobe Experience Cloud Blog

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

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How to Use Social Media as a B2B Company

Buffer Marketing

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Social Media Marketing Checklist Image Source 1.