Martech

APRIL 23, 2025

.” Where to use it: Headlines, email subject lines, social copy, webinar titles. Dig deeper: Beyond the funnel: A new approach to content marketing 3. The best way to make your content relatable is grounding it in a situation your audience has experienced. Paint a real-world scenario Skip the fluff.

Whitepaper 121

Whitepaper Thought Leadership CRM Performance Marketing 121

Marketing Insider Group

MAY 10, 2021

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. Lead Generation and Nurturing.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketers 145

Marketing Insider Group

JANUARY 6, 2025

Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Calls-to-action create a bridge between consuming content and initiating contact with your brand. Using Internal Links Strategically Linking to related content within your blog increases time spent on your site while improving SEO.

Inbound Marketing 117

Inbound Marketing Whitepaper Education User-Generated 117

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! But a larger company really needs a team of content creation. What does a content marketer do? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Content/channels for the awareness stage: Blog posts.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketers 110

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Whitepaper 134

Whitepaper Promotion Customer Acquisition SEO 134

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise.

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Segment your email list. Test your emails.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more. Visit the website to search the library of free online training.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Content Marketing Institute

OCTOBER 31, 2018

Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In 2006, the marketplace for email marketing automation software was crowded – and getting more so. From a content marketing perspective, how do you go from poor to average to extraordinary?

Whitepaper 108

Whitepaper Education Content Marketing Market Segmentation 108

Hubspot Marketing

MAY 29, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 137

Whitepaper eBook User-Generated Marketers 137

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

APRIL 20, 2020

A blog writing service can turn your subject matter expertise into expertly written content. Content Marketing Is a Must for Today’s Businesses. Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Adobe Experience Cloud Blog

JUNE 14, 2013

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Marketers 134

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. In fact, 81% of small businesses report that email is their primary lead generation and retention tool. Use a CRM or EPS to automate sending emails at the right time.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 85

Transform Marketers Marketing Gen Z 85

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Like all content marketing, titles play a crucial role in getting the webinar clicked on. Develop content marketing like videos, blogs, or podcasts to create a buzz.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Adobe Experience Cloud Blog

MAY 30, 2010

If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketers 84