Marketing Insider Group

MAY 21, 2014

Event Advice From The Masters. Pam Kozelka, is the VP of Operations at the Content Marketing Institute , the organization that puts on the amazing Content Marketing World every fall. This year Content Marketing World will be held in Cleveland, OH. Content Marketing'

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Event Marketing Marketers Marketing Fashion 111

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. appeared first on Marketing Insider Group.

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Content Marketing SEO Marketers Marketing 144

Marketing Insider Group

SEPTEMBER 6, 2017

Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […].

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Event Marketing Marketers Marketing Customer 104

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success.

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

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Content Marketing Whitepaper Thought Leadership Marketers 145

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up.

Content Marketing 111

Content Marketing Event Marketing Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

MARCH 26, 2025

.” Once you’ve collected the data, choose “one narrative/throughline per piece of content” to avoid overwhelming attendees. Dig deeper: How 3 companies are reinventing event marketing with SoLoMo “It’s more important to share what the data means and how your audience can use it,” Linn said.

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Marketers Marketing Event Marketing Analytics 116

Marketing Insider Group

OCTOBER 25, 2018

Event marketing isn’t just what happens at the event. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group.

Content Marketing 108

Content Marketing Event Marketing Marketing Marketers 108

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Marketing Insider Group

SEPTEMBER 8, 2016

Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […]. The post How To Rock Event Marketing ROI [Infographic] appeared first on Marketing Insider Group.

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Event Marketing CRM Marketers Marketing 74

Marketing Insider Group

FEBRUARY 26, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Rock Content

SEPTEMBER 18, 2016

Content marketers learn a lot about the people in their target audience by reviewing their online behavior. At this year’s Content Marketing World , one of the biggest topics raised was the need to connect with prospective customers. All of these points are crucial to becoming an effective content marketer.

Content Marketing 99

Content Marketing Thought Leadership Marketers Marketing 99

Sprout Social

NOVEMBER 20, 2024

Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Influence & Co

NOVEMBER 22, 2023

As a marketer, your content strategy is your ace in the hole. This is where a blend of traditional and digital content comes into play, embodying trade show content ideas that not only attract, but also engage and retain your audience. In the bustling arena of trade shows, standing out is the name of the game.

Event Marketing 88

Event Marketing Marketers Marketing Content Marketing 88

Hubspot Marketing

NOVEMBER 15, 2024

Digital marketing like SEO, email, and social media. Experiential and event marketing. Internal marketing to employees. Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.” PR and earned media.

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CMO Traditional Marketing Communications Marketing 128

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

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Thought Leadership Copywriting SEO Marketing 117

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. The event team closest to the content has hit their KPIs and moved on to the next event.

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Event Marketing Customer Journey Content Marketing Management 128

Marketing Insider Group

OCTOBER 22, 2019

Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run. Using Events in Your Content Marketing Plan.

Content Marketing 77

Content Marketing Marketing Marketers Food 77

Content Marketing Institute

MAY 7, 2021

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers.

Event Marketing 126

Event Marketing Management Content Marketing Marketing 126

Martech

SEPTEMBER 1, 2023

B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Want to find out the latest content marketing strategies? Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.

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Event Marketing Analytics Email Marketing Content Marketing 115

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Tickets for next year’s event.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

DECEMBER 12, 2013

But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.

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Thought Leadership Event Marketing Communications Marketing Strategy 134

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I needed to bring back the best tchotchkes that the event had to offer. Event Marketing b2b Consumer'

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Thought Leadership Fashion CMO Food 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

The content marketing innovator that is Doug Kessler, Co-Founder and Creative Director of Velocity, drew a huge crowd to his keynote on tone of voice, or more specifically mastering it. Doug’s opening outlined how tone of voice is the most ignored and under-valued aspects of content marketing.

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Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Content Marketing World (September 8-11) – Cleveland, OH. What were your favorite events of 2013? Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' MozCon (July 14-16) Seattle, WA.

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Thought Leadership Inbound Marketing Event Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 16, 2014

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. Event Marketing' The Big Rethink 2014 (March 18) – London, UK. Ad-Tech (March 18-19) – Sydney, Australia.

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Thought Leadership Event Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 19, 2014

CONTENT MARKETING with ANN HANDLEY. Unless you’ve been writing your content under a rock (maybe you write your content ON rocks?) This session (“Dear Diary: A Content Marketing Makeover”) will help you revamp your content strategy, whether you’re brand new to content marketing or just looking for a content makeover.

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Thought Leadership Event Marketing Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Cross Channel Marketing Conference – August 16 th -19 th – Lake Tahoe, CA. Content Marketing World – September 8-11 – Cleveland, OH. Event Marketing b2b Consumer' CRM Evolution – August 17-19 – New York, NY. AdWeek – TBD – New York, NY.

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Thought Leadership Event Marketing CRM Marketing 134

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 125

Event Marketing Transform User-Generated Management 125

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Non-Profit Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 11, 2013

Check out the example below of a blog post that was written to promote our Definitive Guide to Event Marketing. Want to learn about more creative ways to promote your content? Download Creating Content that Sells: Content Marketing for Demand Generation.

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Promotion Thought Leadership eBook Event Marketing 134

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

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Event Marketing Food Millennials Entertainment 128

Adobe Experience Cloud Blog

JULY 15, 2011

Jamie Grenney is awesome – he’s one of the smartest guys out there in content marketing, especially video. Video marketing is critical to B2B marketing success, as it positively impacts SEO, supports a strong content marketing strategy and helps drive conversions. Tuesday, August 30, 5:00 p.m.

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Event Marketing Marketing Marketers Video Marketing 104

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Ask Your Guest Speakers to Contribute to Your Content Marketing Efforts.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Your event speakers are your lifeblood.

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Thought Leadership Education Promotion Event Marketing 111