This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.
Contentmarketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Contentmarketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, contentmarketing stands out because it is completely sustainable.
This consists of vendor and third-party content. You need to attract their attention with contentmarketing efforts that demonstrate solutions, expertise, and thought leadership. Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO. Image: FocusVision.
Every year, eventmarketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and newtechnologies that are driving events in the new year.
VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. EventMarketing. Digital Marketing. ContentMarketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. EventMarketing. ContentMarketing.
Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that newtechnology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.
Meanwhile, Eventmarketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. If you are eventmarketers, just get ready!! in February?
Your business and industry can be shaped by many factors– newtechnology, changing best practices, current events, market trends, etc. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to ContentMarketing. Has my industry evolved?
Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content