Vertical Response

JULY 7, 2024

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

MARCH 10, 2025

And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. ” Furthermore, 70% of Gen X are interested in all types of physical mail, including marketing.

Direct Mail 113

Direct Mail Gen Z Whitepaper Customer 113

Hootsuite

NOVEMBER 28, 2024

And in the wild west of home decor and fashion trends, freelance Content Marketer, Strategist and previous Editorial Associate and Curation Specialist at Pinterest, D’Loraine Miranda , says, “having a presence on Pinterest can give your brand credibility.” Brand awareness At the heart of Pinterest is discovery.

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In And not just through likes, but there are a lot of fans creating their own content.” Marketers should think about how deeply they engage sports fans to generate these customer insights. They might be engaging with teams on social media.

Gen Z 116

Gen Z Fashion Entertainment Marketers 116

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels. Video content is one of the top content marketing formats, with 88% of marketers stating it provides them with a more positive ROI than other channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hubspot Marketing

FEBRUARY 17, 2025

Source GIFs Some say GIFs are going out of style, especially among Gen Z, but you'll have to pry GIFs from my millennial fingers. Pre-made backgrounds and images are already uploaded into a folder specifically for HubSpot content marketers like myself. 3D renderings 3D renderings are 2D images created from 3D models.

Gen Z 105

Gen Z Millennials Branding Place 105

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Learn the what, why, and how of TikTok.

B2C 143

B2C Gen Z Branding Place 143

Search Engine Journal

OCTOBER 24, 2022

Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here's how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands Engage Gen Z During The FIFA World Cup? appeared first on Search Engine Journal.

Gen Z 72

Gen Z Branding Marketers Marketing 72

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Spiralytics

JANUARY 20, 2025

Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%.

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Search Engine Land

JUNE 13, 2023

Understanding creator-led content marketing Creator culture, influencers and content creators are terms that are probably not new to anyone reading this article. Up to 40% of Gen Z users prefer to search on these platforms vs. Google (for certain queries) and experience is seen as integral to that user behavior evolution.

Gen Z 120

Gen Z Content Marketing PR Entertainment 120

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JANUARY 19, 2024

However, if you‘re still on the fence about incorporating influencer marketing into your strategy, here’s a quick breakdown of when to know it's time to give it a shot. When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Set Up

OCTOBER 1, 2024

Knowing how to combat the tricks of Dark Socials and most effectively track your campaign’s traffic is a necessary skill for all roles in marketing, from Digital Marketing Managers and Social Media Managers, to Content Marketers and CMOs, to SEO Specialists and Performance Managers.

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. They identified a shift in their audience and pivoted to capture the market through the right channels.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. Repurpose Your Existing Content.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic.

Gen Z 121

Gen Z Millennials Fashion Food 121

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 127

Gen Z Marketers Marketing User-Generated 127

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? That said, Id argue that most content marketing is a long game, too. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

JUNE 4, 2024

If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list.

Gen Z 120

Gen Z User-Generated Price Copywriting 120

Marketing Insider Group

JANUARY 19, 2015

Why Content Marketing Fails from Rand Fishkin – Nearly half a million views. This is a great presentation on the 5 big mistakes brands make with content marketing and a good primer on how to avoid them. Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey – 360K views.

Gen Z 111

Gen Z Millennials Content Marketing Advertisers 111

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? That said, Id argue that most content marketing is a long game, too. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 95

Gen Z Copywriting Real Estate Marketers 95

Martech

MARCH 30, 2023

For example, in my interview with Sarah Weise, author of “Instabrain: The New Rules for Marketing to Generation Z,” she talks about how Gen Z expects personalization in marketing. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester.

Gen Z 131

Gen Z Marketers Marketing User-Generated 131

Businesses Grow

JANUARY 2, 2024

Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. How to deal with the existential threat of AI The theme of {grow} has always been the intersection of marketing, strategy, and humanity. This is content based on an opinion that is based in fact, yet debatable.

Gen Z 110

Gen Z Education Marketing Strategy Branding 110

Neil Patel

DECEMBER 28, 2021

Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Even more impactful, Gen Z makes up over 40 percent of U.S. Consider this: a third of the world’s population is Gen Z. percent of the world’s population.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. 30% of 18-24 year olds and 40% of 25-35 year olds call themselves content creators. Creators are most likely to be young (63% Gen Z) and female (48%). The most common types of content marketers hire creators to make are educational content, unboxing or reveals, and testimonials.

Gen Z 144

Gen Z Influencer Marketing Education Marketers 144