Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Hubspot Marketing

APRIL 12, 2022

Content and Media Planning Strategies. Which Channels Marketers Use In Their Media Mix. Budgeting Your Content Marketing Efforts. Media Planning and Content Marketing Tools. Pivoting Your Content Plan. The Top Goals of Marketing Media and Content Planners. Channel and Platform Research.

Gen Z 113

Gen Z Market Research Millennials Content Marketing 113

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

JUNE 9, 2022

Creating content that resonates with your audience is no easy task. However, it will take your content marketing game to a different level. When your audience relates to your content, they will share it with their friends, thus spreading the word about your business. Do some market research.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Pam Didner

OCTOBER 22, 2022

A well-developed persona provides insight and direction for wording, images, content, tone, and design. For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. It’s Time To Crush Your Marketing Campaign Plan.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Welcome Software

MAY 3, 2022

While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service. It delves deep into understanding the nuances of your industry landscape, your target market, and your overarching business plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Marketing Insider Group

DECEMBER 8, 2020

So personalize your content marketing efforts. But use your audience’s content consumption behavior to present personalized content. Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. Think about something you can address with an innovative product or content offer.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Search Engine Land

JANUARY 3, 2023

Because a majority of modern consumers – especially Gen Z – want to know that their purchases align with who they are and that the businesses to which they give their dollars care about the things they care about. Semrush, the SEO and content marketing tool, is all about data, so their About Us page reflects that.

Gen Z 92

Gen Z Food Health Millennials 92

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including their needs, challenges, preferences, and behaviors.

PR 113

PR Customer loyalty User-Generated SEO 113