Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels. Video content is one of the top content marketing formats, with 88% of marketers stating it provides them with a more positive ROI than other channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

FEBRUARY 17, 2025

Source GIFs Some say GIFs are going out of style, especially among Gen Z, but you'll have to pry GIFs from my millennial fingers. Pre-made backgrounds and images are already uploaded into a folder specifically for HubSpot content marketers like myself.

Gen Z 104

Gen Z Millennials Branding Place 104

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. billion daily views, with 75% of people aged 3553 watching at least monthly.

Gen Z 85

Gen Z B2C Transform Millennials 85

Spiralytics

JANUARY 20, 2025

Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic.

Gen Z 121

Gen Z Millennials Fashion Food 121

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? That said, Id argue that most content marketing is a long game, too. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? That said, Id argue that most content marketing is a long game, too. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

MARCH 26, 2025

Best day to post on LinkedIn in the UK: Thursday Worst day to post on LinkedIn in the UK: Sunday LinkedIn in the UK is one of the largest markets for LinkedIn globally and is a powerful environment for networking, lead generation and content marketing. With a substantial user base of 24.8

Entertainment 92

Entertainment Gen Z Millennials User-Generated 92

Marketing Insider Group

JANUARY 19, 2015

Why Content Marketing Fails from Rand Fishkin – Nearly half a million views. This is a great presentation on the 5 big mistakes brands make with content marketing and a good primer on how to avoid them. Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey – 360K views.

Gen Z 111

Gen Z Millennials Content Marketing Advertising 111

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Marketing Insider Group

AUGUST 31, 2020

B2B marketing, on the other hand, hasn’t kept up. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. They aren’t playing the same game as their Gen Z or boomer counterparts. Reimagine Your Content Marketing.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 84

Transform Marketing Marketers Gen Z 84

Martech

DECEMBER 15, 2021

Furthermore, 45% of Boomers believe consuming ads to be negative for the environment, compared with 71% of Gen Z and 73% of Millennials. For marketers in other industries, get ready for the questions about sustainable advertising. Quote of the day: “Content marketing is a slow game. Chris Wood, Editor.

Gen Z 105

Gen Z Millennials Marketing Marketers 105

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. of LinkedIn users while only 2.9% LinkedIn Engagement Statistics 14.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. It’s an especially great place to reach Gen Z and Millennial customers. Sterling Cooper would have made you a partner in no time with that kind of guarantee, but today this is becoming the norm.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Marketing Insider Group

DECEMBER 18, 2023

Mobile-First Advertising: TikTok Ads Image Source: TikTok for Business TikTok Ads specialize in mobile-first, short-form video content, appealing to a rapidly growing, younger audience. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics.

Gen Z 126

Gen Z Millennials Advertisers Advertising 126

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Content marketer and author Ann Handley’s profile is an excellent example.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Neil Patel

DECEMBER 28, 2021

Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Even more impactful, Gen Z makes up over 40 percent of U.S. Consider this: a third of the world’s population is Gen Z. percent of the world’s population.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Businesses Grow

MARCH 27, 2023

Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many. Here are five key trends to help guide your decisions.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. It’s an especially great place to reach Gen Z and Millennial customers. Sterling Cooper would have made you a partner in no time with that kind of guarantee, but today this is becoming the norm.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Content Marketing Content marketing is one of the most effective ways to build trust, generate leads, and support the growth of your SEO and GEO strategies.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Marketing Insider Group

JULY 23, 2014

Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey. Why Content Marketing Fails from Rand Fishkin (Also check out my “ 29 signs you are not ready for content marketing.”). Content Marketing'

Gen Z 111

Gen Z Millennials Content Marketing Place 111

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Millennials 277

Millennials Whitepaper Transform Gen Z 277