Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. What can you do?

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Hubspot Marketing

JUNE 4, 2024

If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list.

Gen Z 117

Gen Z User-Generated Price Copywriting 117

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. With a substantial user base of 24.8

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Navigating Social Media Content.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Martech

APRIL 15, 2022

It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. Content marketing.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? TikTok is the place to be.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

JANUARY 23, 2025

There are over 1 million TikTok content creators globally. 35% of content creators have been active for 3-5 years. Who are the content creators? Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Content marketer and author Ann Handley’s profile is an excellent example.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hubspot Marketing

MAY 27, 2024

Combine Facebook ads with content marketing. Since warm leads aren't ready to buy from me yet, instead of turning them off with straight sales offers, I offer them helpful content that answers their questions and solves their pain points. I share that content on Facebook. Use AI strategically to create your Facebook ads.

Gen Z 124

Gen Z Customer Journey Advertising Advertisers 124

Digital Marketer

JUNE 7, 2023

So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. What is Ecommerce Social Media Marketing? So, now that you know what ecommerce social media marketing is and the benefits it offers let’s look at how to use it.

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. For Baby Boomers, YouTube is their second favorite social media app.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Scoop.it!

NOVEMBER 2, 2023

Customers expect this cross-platform personalization everywhere, from website designs and mobile optimization to social media and content marketing. Using this data, marketers can create more targeted and effective digital marketing efforts catering to each segment. Take social buying, for example.

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Digital Marketer

MARCH 13, 2023

Here are some of our favorites: Neil Patel — known for his expertise in SEO and content marketing Gary Vaynerchuk — known for his expertise in social media marketing Rand Fishkin — founder of Moz, recognized authority on SEO and content marketing. Want to get certified in Content Marketing?

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. Want to get certified in Content Marketing? The audience can create content too. To understand the audience avatar on Tiktok, I started by segmenting them according to the following characteristics.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. 97% of B2B marketers use LinkedIn for content marketing. 89% of B2B marketers use LinkedIn for lead generation. Demographics.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Sprout Social

NOVEMBER 21, 2019

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. The importance of social media market research. Why conduct market research on social media?

Market Research 111

Market Research Gen Z Price B2C 111

Hubspot Marketing

NOVEMBER 5, 2019

If you want to launch video-based ads, Facebook also allows you to promote video content or buy in-stream ad placements that appear in Facebook Live videos or longer videos that other users have uploaded. YouTube: If how-tos or video tutorials are part of your content marketing strategy.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

JULY 25, 2023

The video script should be funny and appeal to a Gen Z audience. Re-write this email to appeal to social media marketers [INSERT EMAIL]. How to use ChatGPT for content marketing? To use ChatGPT for content marketing, start by creating a content calendar that outlines your goals and objectives.

Whitepaper 98

Whitepaper Gen Z Marketing Marketers 98

Buffer Marketing

APRIL 25, 2024

Another more recent study found social media is the number one channel for Gen Z, millennials, and Gen X to discover new products. Moreover, 31 percent of respondents search for answers to their questions on social media. But how do you go about navigating search engine optimization on social media?

SEO 119

SEO Gen Z Social Media Marketing Millennials 119

TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. Eighty-five percent of men and 86% of women said social media affects their buying decisions.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Sprout Social

FEBRUARY 21, 2022

If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience. Competition on social is accelerating and brands have solutions at their fingertips to stand out and help consumers cross the finish line.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. People consuming videos on YouTube through their mobile devices pay two times more attention to the content than the television viewers. Live streams on Linkedin can generate more engagement than published videos.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

JUNE 9, 2022

What about the social media post that made you press the share button without second thoughts? Creating content that resonates with your audience is no easy task. However, it will take your content marketing game to a different level. This blog post will show you how to create engaging content.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Spiralytics

MAY 9, 2024

If you want to learn how you can use ephemeral content marketing for your brand or business, keep reading. What is Ephemeral Content Marketing ? Ephemeral content is temporary, short-lived digital content that expires after a set period, often within 24 hours. Ephemeral content thrives on this dynamic.

Digital Marketing 52

Digital Marketing Gen Z User-Generated Marketing 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Social media marketing. Content Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Welcome Software

MAY 3, 2022

Remember, not all of these strategic tactics will apply directly to your marketing campaign. Content marketing: For businesses aiming to establish authority in their niche, a content marketing strategy focused on creating value-driven articles, videos, and infographics can be beneficial.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Martech

JULY 8, 2022

Today’s young adults are members of Gen Z – the generation coming up behind Millennials. Digital marketers must revise their assumptions around today’s young adults if they hope to successfully acquire and retain this important cohort of customers. Gen Z is more diverse. Consumers: Gen Z vs. Millennials.

Gen Z 115

Gen Z Millennials User-Generated Digital Marketing 115

Exposure Ninja

OCTOBER 2, 2023

This includes websites, blogs, social media, paid ads, email marketing and more. Let’s start with the foundation for any digital marketing efforts — content marketing. Image Source Guest Posting Examples Another type of content marketing is guest posting. What’s Next?

PR 52

PR Marketing Marketers Promotion 52