Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. Encourage user-generated content (UGC): More on that shortly. Lean into your mission.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 19, 2024

Well, every influencer must create and distribute content to advertise a product, service, or brand. However, not every creator crafts content to promote a brand or generate income. For example, I'm a YouTuber who creates content about things I enjoy (movies, anime, manga, etc).

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. They identified a shift in their audience and pivoted to capture the market through the right channels.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Optimize your profiles (and content) for search Never heard of social SEO ? It includes both your day-to-day posting and content for social media campaigns. It’s time to learn.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Hubspot Marketing

JUNE 4, 2024

You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list. 67% of marketers say the biggest benefit of AI is its ability to create content faster. Then, bring those ideas to the generators below.

Gen Z 120

Gen Z User-Generated Price Copywriting 120

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. Consumers inquire about solutions to problems.

Gen Z 127

Gen Z Marketers Marketing User-Generated 127

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 89

Entertainment Gen Z Millennials User-Generated 89

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. That’s where Generative Engine Optimisation (GEO) comes in.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

MAY 13, 2020

While having a tight marketing budget can make the job harder, there's still plenty you can do. Below, let's review the top tactics to implement when you're marketing without a budget. Improve content marketing. Content marketing is one of the top ways to market your brand when your team is on a tight budget.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketers 144

Sprout Social

FEBRUARY 28, 2023

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Right behind them is Gen Z.

Transform 86

Transform Marketers Marketing Gen Z 86

Martech

MARCH 30, 2023

Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. It’s about generating great content and offering solutions that start a conversation and keep it going. Especially the younger generations.

Gen Z 130

Gen Z Marketers Marketing User-Generated 130

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. General Creator Economy Stats. HubSpot Blog ). Linktree ).

Gen Z 144

Gen Z Influencer Marketing Education Marketers 144

Businesses Grow

MARCH 27, 2023

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing.

Gen Z 145

Gen Z Transform Millennials Marketers 145

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise.

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. It currently has about 196 million active monthly users. The Future of Social Listening Gen Z consumers are no longer toddlers. In America, we recently had a Gen Z elected to Congress.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

TechWyse

MARCH 28, 2023

The Social Book also includes some marketing ideas that you can implement for your next International Women’s Day campaign. Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. Marketing Content to Gen Z?

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

AWeber

FEBRUARY 15, 2022

As consumers shift their attention and spending online, a content marketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is content marketing important? It’s a requirement.

Content Marketing 91

Content Marketing Gen Z eBook Marketers 91

Spiralytics

JANUARY 23, 2025

There are over 1 million TikTok content creators globally. 35% of content creators have been active for 3-5 years. Who are the content creators? Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Neil Patel

JUNE 24, 2021

Twitter is still among the top social networks today for users with over 192 million daily active users. Sure, Facebook is the biggest social network with the most monthly active users. Even though nearly a quarter of Americans use Twitter regularly, much of Twitter’s user base is international users.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hootsuite

FEBRUARY 20, 2020

In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. 99% of users in 2019 accessed social media on mobile.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. How Consumers React to In-Stream Video Ads.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145