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Examples include awarding points for email opens or whitepaper downloads and deducting points for factors like a personal email address or being outside the target market. And, while it may seem old-school to many, to younger generations, it is anything but.
It’s employee-generatedcontent (EGC) – the secret sauce that can transform your contentmarketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and whitepapers.
I’m a big believer in making the content you publish the hub around which your contentmarketing strategy revolves. However, to rock contentmarketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.
Are you feeling your well of contentmarketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. Repurpose Your Existing Content.
B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is GenZ.
In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated contentmarketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.
Optimize your profiles (and content) for search Never heard of social SEO ? 44% of GenZ consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn. It’s not in the strategy, Linda!
Contentmarketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Increased revenue.
According to Hubspot, ContentMarketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Your target market is millennial and GenZ women.
As consumers shift their attention and spending online, a contentmarketing strategy is no longer an option. By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Why is contentmarketing important? It’s a requirement.
If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, whitepapers, and videos that reference it. GenerationZ, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generatedcontent.
Permission to post content on social media and elsewhere about your company’s culture, products, and services. Involvement in creating blog posts, videos, whitepapers, and other “official” marketingcontent, creating a platform on which they can showcase their expertise. million for the previous “generation x”.
The video script should be funny and appeal to a GenZ audience. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Summarize this whitepaper into bullet points for an Instagram caption [INSERT WHITEPAPER]. How to use ChatGPT for contentmarketing? INSERT POST].
Contentmarketing. Contentmarketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.
High-performing content is a simple, low-hanging fruit to start your repurposing journey, as it has already proven its value to your audience. For instance, a detailed whitepaper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the whitepaper’s reach.
Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. 97% of B2B marketers use LinkedIn for contentmarketing. 89% of B2B marketers use LinkedIn for lead generation. 72% of GenZ users on Snapchat are not reachable by TV ads.
GenZ ranked second, following closely with 82%. Consider these ideas for holiday-themed content to share with your B2B audience: Social media challenges (e.g., Encourage followers to share their creative decorations, holiday workspaces, or success stories from the year) Collaborative content (e.g.,
The new B2B contentmarketing There are certainly distinct challenges to B2B marketing, where I have spent most of my career. Nobody thinks, “I only respond to B2B content.” ” I think it’s going to be interesting as GenZ enters and leads the workforce.
The podcast is just one part of their contentmarketing strategy. It positions them as an authoritative market leader that provides helpful, actionable advice, fueling future demand for their product. Take Ross Simmonds , Founder and CEO of Foundation Marketing. Take this post on content creation lessons, for example.
8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for contentmarketers, right? Generate sales and revenue.
An editorial calendar is a long-term timeline for planning and executing your contentmarketing strategy. Closely related to other planning tools like publishing schedules and content calendars, an editorial calendar often serves as the primary or master calendar from which more detailed plans are derived.
Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of GenZ-ers have bought a product based on an influencer’s recommendation. Most prospects are already reading reviews before they convert.
According to information from Statista, GenZ is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason GenZ visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.
Make use of content offers that require contact details for users to access them. This will help you to quickly grow your contact list and kick-off the lead generation process. So personalize your contentmarketing efforts. But use your audience’s content consumption behavior to present personalized content.
For example: If you target GenZ or millennials, meet them where they spend their time. Like whitepapers and case studies. ContentMarketingContentmarketing builds trust, establishes expertise, and guides customers through the buyer’s journey.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.
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