Remove Content Marketing Remove Gen Z Remove Whitepaper
article thumbnail

AI can find your ideal customers, but only humans can build real relationships

Martech

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. And, while it may seem old-school to many, to younger generations, it is anything but.

article thumbnail

Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers.

Gen Z 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

article thumbnail

7 Ways to Create Content that Generates Leads

Marketing Insider Group

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. Repurpose Your Existing Content.

Gen Z 145
article thumbnail

Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

article thumbnail

19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

article thumbnail

Social media marketing: Strategy template and tips for 2025

Hootsuite

Optimize your profiles (and content) for search Never heard of social SEO ? 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn. It’s not in the strategy, Linda!