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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Instagram is used by 65% of social media marketers, coming in just behind Facebook at 67%. The good news for Instagram marketers is the platform takes the top spot for ROI, engagement, and biggest potential growth in 2023. Among those already using it, 49% plan to increase their investment and 43% keep investing the same amount.

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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

Even if the product doesn’t directly correlate with the person’s appearance, showing people who look like the target audience using that product is likely to be more successful and should be integral to any content marketing plan. Practical considerations Localizing your marketing is a very practical thing to do.

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The B2B Content Marketing Buyer Disconnect [Research]

Marketing Insider Group

The biggest mistake in content marketing is making the content all about you. In fact, I’m not even sure promotional content qualifies as content marketing. On the other hand, the survey of more than 500 global business executives also showed that the buying audiences are looking for helpful content.

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How to Create a Global Content Marketing Strategy

Rock Content

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. What is a Global Content Marketing strategy?

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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Pam Didner

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

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