Content Marketing Institute

SEPTEMBER 11, 2018

When pushing #content for distribution, don't forget to include your #sales team. It reminded me of an experience I had while working on a global marketing team in a Fortune 500 company. HANDPICKED RELATED CONTENT: 10 Ways Content Marketing and Sales Teams Can Work Together.

Communications 108

Communications CRM Global Marketing Management 108

Hubspot Marketing

MARCH 19, 2024

Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Generative AI tools can help you create compelling, on-brand, and high-performing marketing content.

Thought Leadership 107

Thought Leadership Marketing Marketers B2C 107

Pam Didner

SEPTEMBER 8, 2021

She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Once you have your marketing plan, you need to hire the right talent, set up processes, and source tools and tech. Use that as a base to craft your marketing plan (here is my two-pager template ).

Marketing 121

Marketing Marketers CMO Marketing Plan 121

SMA Marketing

APRIL 13, 2023

Internet marketing is an effective way to reach customers and promote your products and services on a local or global scale. Accessing the global market has become increasingly important, especially as the digital age progresses more rapidly each day. Studies show that 67% of the buying cycle happens online.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Digital Marketing 94

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 123

Digital Marketing Marketing Strategy Shoppers User-Generated 123

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole 100

Tentpole Gen Z Thought Leadership User-Generated 100

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.

SEO 123

SEO Thought Leadership User-Generated PR 123

Pam Didner

JUNE 20, 2022

You can also get your creative agencies or in-house content team to share the latest creative concepts. Here is a long list of topics you can discuss: Marketing plans. Content editorial and roadmap. Product launch plan. Local marketing plan. Marketing research. Sales enablement. Martech stack.

Transform 96

Transform Marketing Marketers New Technology 96

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important.

Digital Marketing 133

Digital Marketing Social Media Marketing Marketing Marketers 133

Pam Didner

OCTOBER 8, 2021

Improve Your Decision-Making Process and Build A Marketing Continuity Plan. Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19. How to Change, and Adapt Your Marketing Strategy. It’s complimentary. Additional material: . How to Deliver a Virtual Presentation to Management Successfully.

PR 77

PR Marketing Marketers eBook 77

Vertical Response

MARCH 22, 2024

Your website is a key marketing tool for attracting new customers and building your brand identity. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 73

Affiliate Marketing Transform Shipping Education 73

Pam Didner

OCTOBER 22, 2022

It’s Time To Crush Your Marketing Campaign Plan. How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates). The post How To Develop Buyer Personas: A Crash Course appeared first on Pam Didner | B2B Marketing & Sales. Confused About ICP and Buyer Persona?

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important.

Digital Marketing 52

Digital Marketing Social Media Marketing Marketing Marketers 52

Scoop.it!

FEBRUARY 2, 2023

Even if the product doesn’t directly correlate with the person’s appearance, showing people who look like the target audience using that product is likely to be more successful and should be integral to any content marketing plan. Practical considerations Localizing your marketing is a very practical thing to do.

Global Marketing 91

Global Marketing Marketing Strategy Marketing Marketers 91