Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

MarketingOps

MAY 6, 2024

Sometimes, extensive experience with tools such as a CRM or Marketing Automation Platform (MAP) may suggest that pursuing a specific certification could strengthen your resume. Preparation for the MCE, though the exam is paid, can be enriched through these platforms.

Inbound Marketing 130

Inbound Marketing Marketing Automation Platform CRM Analytics 130

Lusha

NOVEMBER 11, 2024

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Outbound Marketing Outbound marketing means actively contacting potential customers.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

These strategies are easier for smaller startups with shorter contact lists, but a sophisticated engagement platform can help scale engagement marketing for enterprise-level organizations. Inbound Marketing: Scaling Content for the Enterprise. Content Strategy.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Hubspot Marketing

JUNE 24, 2024

Now, is email marketing inherently inbound, as 51% of marketers think? Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” Inbound email marketing takes place during this stage.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130