Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. View more presentations from Marketo.

Inbound Marketing 131

Inbound Marketing Marketing Mix Education Marketers 131

Adobe Experience Cloud Blog

MARCH 1, 2012

by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. Percent of leads with an inbound original source.

Inbound Marketing 123

Inbound Marketing User-Generated CMO Energy 123

Kuno Creative

JUNE 8, 2023

Over the past few years – and even months – inbound content marketing strategies have changed at a velocity that is reminiscent of being on a rollercoaster in the dark, leaving marketing teams feeling unsure of the way forward. What is the best way to increase brand awareness and attract qualified leads?

Inbound Marketing 104

Inbound Marketing Marketing Strategy Marketers Marketing 104

Aspiration Marketing

FEBRUARY 27, 2023

You're a marketer or a business owner, and you're trying to boost sales or increase your digital presence, or otherwise grow your business. Maybe you've heard terms like inbound marketing or content marketing, but you're leery of buzzwords, and you don't want to waste your time on a fad.

Inbound Marketing 130

Inbound Marketing Marketers Marketing Content Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? Program Manager, Social Media & Content Marketing.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. What Is An Inbound Marketing Agency?

Inbound Marketing 118

Inbound Marketing Outbound Marketing Whitepaper eBook 118

Aspiration Marketing

DECEMBER 27, 2022

These statistics alone should be enough to show the importance of content marketing. Did you know that according to HubSpot , businesses that blog receive 67% more leads than those that don’t? In addition, companies with a blog have 434% more indexed pages on Google.

Marketing Strategy 245

Marketing Strategy PR Marketers Marketing 245

Hubspot Marketing

NOVEMBER 7, 2024

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? In a recent Marketing Against the Grain episode , Kieran and I unpack why startups need to prioritize distribution from day one — and how to design a distribution system that works.

Inbound Marketing 105

Inbound Marketing Logistics Price CMO 105

Aspiration Marketing

NOVEMBER 3, 2022

If you’re looking for a new B2B marketing strategy, try turning your numbers into people using buyer personas. With Inbound Marketing , it's important to know who your potential customers are. Creating a buyer persona is the first step in achieving this.

Inbound Marketing 246

Inbound Marketing Customer Marketers Marketing 246

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 100

Inbound Marketing PR Manufacturing Marketers 100

Aspiration Marketing

AUGUST 4, 2022

You can apply this thought exercise to almost any context, but this is perhaps no more relevant than in today’s marketing ecosystem. It’s an age-old question: Just because we can, does that mean we should?

Content Marketing 245

Content Marketing Marketers Marketing Inbound Marketing 245

Adobe Experience Cloud Blog

JUNE 13, 2012

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. What sources do you use to fuel your content ideas and overall content marketing strategy?

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Mix Marketers 131

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Content Marketing Examples.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Aspiration Marketing

AUGUST 22, 2023

Effective marketing strategies are pivotal for business success in today's fast-paced digital landscape. HubSpot, a leading name in inbound marketing, has revolutionized how companies attract, engage, and delight customers. As businesses evolve and expand, so do their marketing needs.

Inbound Marketing 246

Inbound Marketing Marketers Marketing Marketing Strategy 246

Adobe Experience Cloud Blog

MAY 16, 2012

Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing. Having a solid inbound marketing strategy behind your content is important to get the maximum reach.

Content Marketing 134

Content Marketing Inbound Marketing Entertainment Marketers 134

Duct Tape Marketing

AUGUST 13, 2013

The Problem With Inbound Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been promoting the concept of inbound marketing for about ten years now. And that is the impact of inbound marketing coupled with inbound selling.

Inbound Marketing 78

Inbound Marketing Marketers Marketing Fashion 78

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing.

Content Marketing 137

Content Marketing Inbound Marketing Marketers Marketing 137

Kuno Creative

OCTOBER 12, 2023

It’s the conventional inbound B2B marketing strategy to which many marketers default. Having said that, the day of gated content offers has largely come and gone; it’s far from the only tactic available today to reach your marketing goals.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketers 105

Adobe Experience Cloud Blog

JANUARY 6, 2016

We began by going straight to the source, surveying more than 1,000 individuals about various marketing tactics–both traditional advertising along with newer channels such as content marketing–and then we took a closer look at what the same budget could buy across inbound and outbound channels. Put theory to practice.

Inbound Marketing 91

Inbound Marketing Outbound Marketing Thought Leadership Direct Mail 91

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

MARCH 27, 2012

B2B Marketers have always been doing content marketing. Dynamic content destinations are needed to develop the kind of two-way dialogues that form the basis of solid relationships. But today, we launched our own content destination site called Business Innovation from SAP that, as Editor, I am too proud not to mention.

Inbound Marketing 97

Inbound Marketing Education Marketers Marketing 97

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Let’s start by exploring some ways a content marketing consultant can help grow your business.

Content Marketing 108

Content Marketing Inbound Marketing Marketers Marketing 108

Kuno Creative

JULY 19, 2022

Whether this is accurate for relationships is debatable, but there’s a certain truth to it when you’re working with an inbound marketing agency. Or in other words, “Show me your friends and I’ll show you your future.”

Inbound Marketing 98

Inbound Marketing Marketers Marketing Branding 98

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketers Marketing 137

Marketing Insider Group

JUNE 14, 2020

Great content takes a lot of hard work and time to create. At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Determining Content Marketing ROI.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Adobe Experience Cloud Blog

JUNE 1, 2013

Author: Megan Totka As marketers, we hear a lot about content marketing for all sized businesses. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. The Constants of Content Marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership Inbound Marketing 134

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Here, we’ll go over what you need to know to create an amazing inbound marketing strategy.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketers Marketing 124

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Adobe Experience Cloud Blog

JULY 13, 2012

Well, to be fair a co-worker’s mind, BUT I was obviously the better person to write the post since I am Marketing Program Manager for all things content. Creating content is a fantastic way to fuel your inbound marketing methods, but too often companies focus primarily on creating content, and not enough on cleaning it up.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Marketing Insider Group

OCTOBER 14, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. Get yourself some good content marketing software.

Content Marketing 107

Content Marketing Outbound Marketing Millennials Inbound Marketing 107