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5 tips for balancing ‘push’ and ‘pull’ in content marketing

Martech

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency.

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HubSpot’s Content Hub: How does it impact marketing’s future?

Martech

By consolidating all content tools in one ecosystem, HubSpot is ensuring these tools work better together, cutting out the productivity costs of constant app switching. If your team doesn’t have much SEO expertise, Content Hub gives you a helpful leg up. Marketers continue to wear a lot of hats – but this should help.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Tech Marketing 360 (February 18-20) – Dana Point, CA. Inbound Marketing Summit (February 19 – November 5) - multiple cities. Search Marketing Expo (March 11-13) – San Jose, CA. Content Marketing World (September 8-11) – Cleveland, OH. MozCon (July 14-16) Seattle, WA.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Telemarketing 3 Comments Post a comment Ryan Beale Jun 29 2010 I’ll add another reason – They are not cost-effective in 2010.