Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? Program Manager, Social Media & Content Marketing.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Hubspot Marketing

APRIL 5, 2023

Gating content generates top of the funnel leads. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). However, this is no longer about content calendars or the AIDA framework. Let's explore what that means.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. Newsletters can be re-formatted as blog posts.

Whitepaper 92

Whitepaper User-Generated Analytics Inbound Marketing 92

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Rock Content

APRIL 21, 2020

Do you know how to create strategic content marketing to drive more sales? What was just a trend has now become a necessity for market survival. Because of this, strategic content marketing uses channels such as blogs, social networks, and email. What is strategic content marketing? Check it out!

Content Marketing 52

Content Marketing Whitepaper eBook Non-Profit 52

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? To adapt, manufacturers must embrace inbound marketing as a core strategy.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Lynton Web

JUNE 8, 2023

When you know how your content performs, you can add content to topics that garner interest and get rid of content that doesn’t. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

JULY 7, 2014

Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Decide HOW you will measure results.

Content Marketing 134

Content Marketing Thought Leadership CMO Whitepaper 134

Adobe Experience Cloud Blog

MAY 22, 2019

And content is key to this shift. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Sure, people have always advertised their wares, but the traditional approach followed a model we’ve come to know as push, or interruption, marketing.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. They want to engage with quality content that educates, entertains, or inspires them. The bar has been raised and now creating more content isn’t enough. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Content Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Rock Content

APRIL 27, 2020

The world of SEO, Content Marketing , Email Marketing, and Inbound Marketing is always moving, because the customer behavior also changes really fast. Inbound Marketing by Hubspot. The Inbound Marketing certification offered by Hubspot has become famous on the market.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

Content Marketing. This is where content marketing comes in. If you have content relevant for your audience, you will find the right deals. It will give you content to optimize so you can rank in SEO. the King and Queen of Content Marketing). It’s why I bought Marketo at my previous company.

Inbound Marketing 93

Inbound Marketing Whitepaper Marketers Marketing 93

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Adobe Experience Cloud Blog

JULY 13, 2012

Well, to be fair a co-worker’s mind, BUT I was obviously the better person to write the post since I am Marketing Program Manager for all things content. Creating content is a fantastic way to fuel your inbound marketing methods, but too often companies focus primarily on creating content, and not enough on cleaning it up.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Rock Content

SEPTEMBER 17, 2020

Use Inbound Marketing. For this, using Inbound Marketing is essential. It is necessary to offer valuable content and prepare your brand to obtain prospects that will be gradually prepared to buy. Leads at different sales funnel stages need different content to guide them to the aimed conversion.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Neil Patel

APRIL 20, 2021

They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign.

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketers 145

Lusha

NOVEMBER 18, 2024

Content Marketing & SEO: Create valuable content that attracts your target audience and positions your company as an expert. Optimize your website and content for search engines to increase visibility and generate organic leads. This means they’re more likely to buy.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

MAY 30, 2017

I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing attracts, educates, and converts new customers using various online touchpoints that are part of a brand’s total online presence.

Whitepaper 65

Whitepaper Inbound Marketing Marketers Marketing 65

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Lusha

NOVEMBER 11, 2024

Understanding this process helps you figure out where to focus your marketing efforts to guide customers toward buying. Inbound vs. Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

CXL

MAY 27, 2022

The podcast is just one part of their content marketing strategy. It positions them as an authoritative market leader that provides helpful, actionable advice, fueling future demand for their product. Take Ross Simmonds , Founder and CEO of Foundation Marketing. Take this post on content creation lessons, for example.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Marketing Insider Group

AUGUST 12, 2015

Many companies are doing content marketing to attract more of the right kind of traffic to their sites. To convert those types of visitors into leads, content that appeals to researchers is offered behind a landing page. According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers.

Whitepaper 92

Whitepaper Inbound Marketing eBook Place 92

TechWyse

MARCH 8, 2023

Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

Inbound Marketing 136

Inbound Marketing User-Generated Whitepaper Email Marketing 136

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 116

Copywriting CMO PR Social Media Marketing 116

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Content marketing is a crucial element of demand generation. The “long-term” element is essential. 2 Be original.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 79

Whitepaper Telemarketing Customer loyalty Inbound Marketing 79

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 65

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 65

Content Marketing Institute

OCTOBER 19, 2017

HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content. While content marketers typically avoid product-specific information, Andrea encourages you to remember the mandate to keep customers satisfied – enthusiastic, even – after the sale: I see one nice, continuous journey. Conclusion.

Whitepaper 101

Whitepaper Customer Journey Transform Communications 101