article thumbnail

How to Market a Manufacturing Company in 2024

Marketing Insider Group

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. This content should address common questions and challenges your audience faces.

article thumbnail

Transforming content marketing lifecycles with AI

Martech

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

56 Reasons Why Content Marketing Works

Marketing Insider Group

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

article thumbnail

6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

article thumbnail

Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell! Establish Trust with Content Marketing Before a prospect even gets to sales, marketing provides a first impression of your brand. This value-first approach positions the sales team as a trusted advisor rather than a salesperson.

article thumbnail

Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

article thumbnail

How to Use the Hook Model to Make Your Content Irresistible

Animalz blog

Product designers spend time reducing friction to get users to click “Buy Now,” complete an onboarding flow, or share content with a friend. Content marketers should aim to make the first impression of their content — whether that’s a blog post, social copy, or a video — easy to click on.