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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. This step begins with thorough market research.

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Here are a few effective strategies to encourage interaction: Include high-value, relevant content. Personalize content based on data. Does That Matter?

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Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell! Establish Trust with Content Marketing Before a prospect even gets to sales, marketing provides a first impression of your brand. This value-first approach positions the sales team as a trusted advisor rather than a salesperson.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

Tracking these numbers helps you tweak your strategy based on real data, not guesswork. Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Try out new formats alongside proven content types to keep things fresh without losing what already works.

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Client Priority #2 | Content Creation goes by the Wayside? Just because content creation was a lower priority does not mean it is going away. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.