Martech

NOVEMBER 15, 2023

In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. That’s where “thought leadership” comes in. What is thought leadership again? Some examples of thought leadership might include: Trend-forecasting articles.

Thought Leadership 137

Thought Leadership Energy Marketers Marketing 137

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Adobe Experience Cloud Blog

MARCH 13, 2018

Editors love guest posts for this reason, with 96% reporting a desire to maintain or increase the amount of guest content they publish. Editors want more contributed content, but there’s a catch: Not all new ideas are created equal. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends.

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. Utilizing LinkedIn Live is a great way to reach new audiences with your previously live-streamed content—just be transparent that the event is a rebroadcast. Create thought leadership content.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Based on recent research breaking down the most-cited benefits of B2B content marketing , marketers should prioritize the following: Creating brand awareness (86%).

Education 145

Education Promotion Thought Leadership Analytics 145

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience?

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Calvyn Lee Blog

MAY 21, 2022

Question 5: Harisa is thinking about ‘Big Rock’ type of content that she can construct and deconstruct. Collect some of her most shared thought leadership articles and turn them into a gated e-book. A thought leadership piece. Leverage existing content. Consider hiring a LinkedIn Content Partner.

Thought Leadership 130

Thought Leadership Marketers Marketing Whitepaper 130

Animalz blog

DECEMBER 14, 2023

But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. By-products let you expand your palette of product-led content types.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Neil Patel

OCTOBER 25, 2020

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Industry insights – Agencies can work with dozens of clients at a time. If you are living in an area where you have access to the best talent, then building an in house team may make sense to you.

Digital Marketing 145

Digital Marketing Marketers Marketing Thought Leadership 145

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Search Engine Land

APRIL 24, 2024

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. They use consistent elements like logo, colors and messaging in all campaigns and content.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Buffer Marketing

MAY 9, 2024

Posts that hit the following points will be rewarded: Relevant to your experience and existing audience Specific to a niche or target audience Use appropriate keywords to maximize visibility This rings true for me, with content on social media, remote work, career growth, and content marketing at the forefront of my feed.

SEO 138

SEO User-Generated Thought Leadership Social Media Marketing 138

Scoop.it!

DECEMBER 21, 2023

Brands choose to curate content for a few reasons. First, it allows them to provide a diverse range of perspectives and insights to their audience. By curating content, brands can showcase thought leadership and expertise beyond their own offerings. Second, it saves time and resources.

Fashion 105

Fashion SEO Thought Leadership Education 105

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. In fact, businesses using agencies for digital marketing report an average 20% increase in their ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Exposure Ninja

JULY 5, 2023

So buckle up and prepare for a wild (but entirely safe) ride in the B2B marketing world! Content Marketing Is Mandatory Content is an essential B2B digital marketing tool for businesses of all sizes. There’s no denying that content marketing takes a lot of work, but the end result is worth it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Lusha

JULY 11, 2024

Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation. Create high-quality, informative content that addresses your target audience’s pain points and interests. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Lusha

JUNE 11, 2024

Content Educational, informative, valuable: Aims to educate and help potential customers. Channels Content marketing, SEO, social media, email: Organic and owned channels. Content marketing: fueling the inbound engine Content marketing forms the cornerstone of inbound marketing.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52