Remove Content Marketing Remove Industry Insights Remove Thought Leadership
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Thought leadership: The human element your marketing needs

Martech

In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. That’s where “thought leadership” comes in. What is thought leadership again? Some examples of thought leadership might include: Trend-forecasting articles.

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

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6 Ways to Guarantee Your Guest Post Gets Rejected

Adobe Experience Cloud Blog

Editors love guest posts for this reason, with 96% reporting a desire to maintain or increase the amount of guest content they publish. Editors want more contributed content, but there’s a catch: Not all new ideas are created equal. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Based on recent research breaking down the most-cited benefits of B2B content marketing , marketers should prioritize the following: Creating brand awareness (86%).

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LinkedIn Marketing Content and Creative Design Study Guide

Calvyn Lee Blog

Question 5: Harisa is thinking about ‘Big Rock’ type of content that she can construct and deconstruct. Collect some of her most shared thought leadership articles and turn them into a gated e-book. A thought leadership piece. Leverage existing content. Consider hiring a LinkedIn Content Partner.

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Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

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LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. They use consistent elements like logo, colors and messaging in all campaigns and content.