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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Website Optimization A digital marketing strategy starts with website optimization. Your website must be user-friendly and mobile-responsive, ensuring a smooth experience for visitors on any device. Content Marketing Content marketing is another vital strategy.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

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Transforming content marketing lifecycles with AI

Martech

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

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Best times to post on social media in the UK (2025)

Sprout Social

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

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How to Use the Hook Model to Make Your Content Irresistible

Animalz blog

They guide users through a four-step loop: trigger, action, variable reward, and investment: Trigger. This is what prompts a user to engage with the product. What the user does in response to the trigger, like scrolling through a feed. To reduce resistance, that action should be as easy as possible for the user.

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Why LinkedIn influencer marketing matters for brands

Sprout Social

With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. No matter your industry, you can find individuals who wield a significant amount of influence as thought leaders in their area of expertise. Go to the LinkedIn search bar and type in “content marketing”.