Marketing Insider Group

AUGUST 27, 2024

Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. This content should address common questions and challenges your audience faces.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Marketing Insider Group

AUGUST 29, 2023

Unlike other social media platforms, LinkedIn’s focus is on professional networking, making it a hub for: Industry insights Career advice B2B content With features like LinkedIn Articles, Newsletters, and native video, the platform is encouraging more users to become content creators. Ebooks and whitepapers.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

Calvyn Lee Blog

MAY 21, 2022

Create and test new content to see which posts drive the most engagement. Collect existing content pieces that share the same theme and assemble them to form an infographic. Explore if there are any whitepapers that can be broken down into bite-sized content. Leverage existing content. Create new content.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Conversion Rate Think of your Conversion Rate as the finish line in a race. It’s the point where your audience does what you want them to do. For B2B companies, the Conversion Rate is key.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. Demand Generation Tactics: Casting a Wide Net Content Marketing: This is the backbone of demand generation.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Customers.ai

DECEMBER 17, 2024

Here are examples of lead magnets that convert: Exclusive Content : eBooks, case studies, or in-depth guides. If youre a B2B brand, whitepapers that offer advanced industry insights can work well. What role does content marketing play in lead capture strategies? Something like this might work.

Shipping 84

Shipping Whitepaper eCommerce eBook 84

Tiecas

OCTOBER 30, 2023

But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52