Sprout Social

JANUARY 15, 2025

The social landscape is unpredictable, and its important to leverage different channelsincluding SEO, content marketing, loyalty programs and brand communities. Expand your reach with brand advocacy You should also explore other avenues to amplify your brand, like influencer marketing on new channels.

Branding 123

Branding Law Influencer Marketing Communications 123

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 119

Influencer Marketing Branding User-Generated Promotion 119

Content Marketing Institute

MAY 10, 2022

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading →

Influencer Marketing 123

Influencer Marketing Marketing Marketers 123

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Content Marketing Institute

MAY 3, 2022

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading →

Influencer Marketing 123

Influencer Marketing Management Marketing Marketers 123

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

Influencer Marketing 100

Influencer Marketing Whitepaper User-Generated Marketing 100

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Martech

MARCH 12, 2025

Now is also the time to evaluate your marketing channel mix through the lens of inflation-adjusted ROI. Content marketing, for example, often proves resilient in tough economic periods it’s typically 62% less expensive than other marketing tactics while generating three times the leads.

Transform 109

Transform Finance Marketing Marketers 109

Martech

FEBRUARY 23, 2024

Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Uncovering content marketing gold through strategic social listening Social media is something that B2B companies can no longer shy away from and leadership teams should start to take a lot more seriously. Get MarTech! In your inbox.

Content Marketing 129

Content Marketing CMO Social Media Marketing Marketing 129

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 111

Content Marketing Transform CMO Marketing 111

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

Promotion 130

Promotion Content Marketing Influencer Marketing Advertising 130

Calvyn Lee Blog

DECEMBER 3, 2023

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. Why Content Marketing Works for B2B Firms So why is content marketing so well suited to B2B?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Explore which influencers and creators your Gen Z buyers follow and if you can potentially partner with them. Read AI in Digital Marketing — The Complete Guide.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Content Marketing Institute

FEBRUARY 23, 2023

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading →

Influencer Marketing 145

Influencer Marketing Analytics Marketing Marketers 145

Orbit Media Studios

JUNE 29, 2022

As a content marketer you have lots of options for formats, from gated guides to research reports, from infographics to interviews. Roundups are among the most effective, but least popular formats for content. The idea of collaborative content is great. It’s a little roundup of roundups from our own content program.

Content Marketing 145

Content Marketing SEO Marketing Marketers 145

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

AUGUST 23, 2022

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading →

Influencer Marketing 101

Influencer Marketing Branding Marketing Marketers 101

Search Engine Journal

MARCH 15, 2023

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help!

Content Marketing 102

Content Marketing Influencer Marketing Marketing Marketers 102

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Orbit Media Studios

MARCH 29, 2023

Let’s connect with that influencer.” Waitaminute… That influencer has a great audience. This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

Content Marketing 109

Content Marketing User-Generated Customer Journey Marketing 109

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Brand Management 106

Brand Management User-Generated Marketing Marketers 106

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. Billed as a full lifecycle influencer campaign management tool, the platform eases you into the influencer scene.

Marketing Strategy 124

Marketing Strategy Marketing Marketers Influencer Marketing 124

Scoop.it!

APRIL 25, 2023

But what about integrating content marketing into your PR efforts? Content marketing is a powerful tool that can help you reach new audiences, engage with your existing customers, and establish your brand as a leader in your industry. In this case, PR efforts don’t have to be as consistent as continent marketing.

PR 105

PR Content Marketing Marketing Marketers 105

Marketing Sherpa

JANUARY 24, 2022

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. An influencer is a […]. What term do you find yourself explaining most often to new hires during onboarding? Let us know.

Influencer Marketing 93

Influencer Marketing Marketing Marketers New Markets 93

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. Thats just where we are right now.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. AI will favor peer-driven recommendations over influencer endorsements. The reason? What replaces it?

CMO 92

CMO Transform Price Education 92

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Brian Dean.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Martech

FEBRUARY 26, 2025

Even if your SEO and content marketing game is on point, Google users, for example, often need to scroll past some combination of AI overviews, videos, suggested searches and sponsored results before they see your link on a search engine results page (SERP). What do C-level execs think of their GTM strategies?

Influencer Marketing 83

Influencer Marketing SEO Content Marketing Branding 83

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104

Scoop.it!

JULY 27, 2023

By setting up a healthcare content marketing plan for your organization. As an integral player in the sales funnel, content marketing can help you educate, engage, and convert your prospects and patients. First and foremost, avoiding content marketing prevents your brand from meeting your audience where they are.

Education 98

Education Content Marketing Health Affiliate Marketing 98