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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements. Prices start at $249/month/user.

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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Pam Didner

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Do a lot of market research and segment your overall customer base into different smaller audiences. Of course, this is a key element of content marketing in general, not just for tailored curation. Know Your Audience Inside and Out First and foremost, you need to know your audience inside and out.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail.

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How-To Guide on Building a B2B Content Marketing Strategy

Rock Content

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

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Email Content Automation: What It Means and Why It’s Effective

Litmus

With the tools to leverage comprehensive data and dynamic content, marketers are better equipped to predict what their buyers want in specific scenarios. When done well, dynamic content email automation enables marketers to execute strong, personalized email campaigns driving engagement and conversions at scale.

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