Litmus

SEPTEMBER 25, 2024

The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” Content marketing: Educates and inspires at every stage with valuable content. In contrast, CRM (Customer Relationship Management) is a tool that helps manage customer interactions and data.

Management 95

Management Marketers Marketing CRM 95

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. And it's not just about writing a blog and sharing a link on social—nope, definitely not.

Content Marketing 95

Content Marketing Transform Marketers Marketing 95

Martech

NOVEMBER 13, 2024

That’s why investing in managed WordPress hosting is a good idea. Unlike shared hosting, managed hosting is specifically built to support high-performance websites. Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience.

Management 66

Management SEO Transform Shoppers 66

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers. I was also taken aback. Absolutely.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. SEO benefits: Fresh, relevant content has a positive impact on SERP rankings.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics.

Whitepaper 119

Whitepaper User-Generated eBook Analytics 119

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 125

Customer Transform Customer loyalty Marketers 125

Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

Backlinko

JANUARY 23, 2025

market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1%

B2C 114

B2C Advertising Advertisers Content Marketing 114

Jeff Bullas

MARCH 1, 2023

Not only that, but it has also dedicated features for various areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content marketing) as well as a decent toolset for conducting technical SEO audits. Identify which pages are missing the Analytics or Tag Manager tracking code.

SEO 360

SEO Search Marketers Analytics Marketers 360

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Brand Management 107

Brand Management User-Generated Marketers Marketing 107

Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Its not clear who its for The problem Generic content doesnt resonate because it doesnt speak to anyone specifically.

Manufacturing 115

Manufacturing Copywriting Education Content Marketing 115

Martech

NOVEMBER 12, 2024

As Joe Pulizzi, founder of the Content Marketing Institute, puts it, “Artificial intelligence is most powerful when humans and machines collaborate,” highlighting that success comes from a true partnership between people and technology. That’s where change management programs come in.

Marketing 121

Marketing Marketers Analytics Management 121

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

Marketing Insider Group

DECEMBER 9, 2024

A content calendar makes it easier to manage deadlines and ensure timely delivery. Tracking Content Performance Once your content is live, track its performance using Google Analytics and other SEO tools. Trello (shown below) or Asana: Project management tools that offer visual workflows for planning content production.

SEO 115

SEO Whitepaper Management Analytics 115

Martech

JANUARY 3, 2025

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising.

Branding 132

Branding Copywriting Law Marketing Ethics 132

Aspiration Marketing

APRIL 10, 2024

Imagine creating a single blog post and effortlessly turning it into engaging social media content, website copy, or even an informative podcast episode. The HubSpot Content Hub makes this a reality. Sounds too good to be true?

Content Marketing 264

Content Marketing Management Marketing Marketers 264

Marketing Insider Group

AUGUST 5, 2024

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing 132

Social Media Marketing CMO Finance Health 132

Buffer Marketing

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. And it gives your content more opportunities to take off.

Energy 119

Energy Management Analytics Communications 119

Martech

NOVEMBER 7, 2024

launched Jane, an AI specialist for content marketing and SEO. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions. Exclaimer integrated its email signature management solution with HubSpot. Email: Business email address Sign me up! Processing.

Education 113

Education SEO Advertisers Advertising 113

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy.

eCommerce 121

eCommerce SEO User-Generated Key Performance Indicator 121

Martech

JANUARY 21, 2025

We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers. Better data management and streamlined workflows.

Marketing 119

Marketing Marketers Management Content Marketing 119

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? We’ve all played with ChatGPT.

Transform 139

Transform CMO Marketers Marketing 139

Orbit Media Studios

AUGUST 6, 2024

Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. To comply with these, website owners need to use a CMP (Consent Management Platform) which puts a cookie consent banner at the bottom of the website, at least for visitors in EU countries and California. Yes, please!

Analytics 132

Analytics Law eCommerce CMO 132

Martech

DECEMBER 2, 2024

AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO.

Transform 138

Transform Search Marketers User-Generated SEO 138

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services.

Key Performance Indicator 110

Key Performance Indicator Marketers Marketing Management 110

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets.

Transform 134

Transform Whitepaper User-Generated CMO 134

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. Google Ads users are seeing a new Video option in the Assets section.

Advertising 110

Advertising Advertisers Management Content Marketing 110

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. With tools like Facebook’s ad manager or Google’s keyword planner, you can focus on the perfect demographic. If your brand needs flexibility, paid ads are a fantastic approach.

Branding 128

Branding SEO User-Generated Price 128

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Use a robots.txt file so search engines know which part of your website to crawl.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Martech

JANUARY 23, 2025

Some SEOs are blaming the huge traffic drop on HubSpots lack of topical authority, while others pointed to possible thin content issues. They deserve the wreckage for being such lazy SEOs and content marketers! They deserve the wreckage for being such lazy SEOs and content marketers!

SEO 113

SEO Health Content Marketing Management 113

Hubspot Marketing

SEPTEMBER 24, 2024

AI and automation in project management tools mean that marketing projects will manage parts themselves. Project management tools like Motion will organize your week based on task priorities, available time, and desired schedule. They’re a passionate bunch and committed to creating the best content tool.

User-Generated 111

User-Generated Price Marketers Marketing 111

Aspiration Marketing

FEBRUARY 13, 2025

Managing a YouTube channel involves much more than simply uploading videos. It requires meticulous attention to detail, strategic planning, and constant optimization to ensure your content reaches the right eyes and drives meaningful engagement. With over 2.6 However, harnessing this power isn't without its challenges.

Management 177

Management Social Media Marketing Content Marketing Marketers 177

Content Marketing Institute

JULY 25, 2024

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.

Management 127

Management Marketers Marketing Content Marketing 127

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Post-assignment expectations.

Logistics 129

Logistics Communications SEO Management 129