Martech

JANUARY 3, 2025

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Consider developing an AI Council to oversee AI marketing practices.

Branding 131

Branding Copywriting Law Marketing Ethics 131

Search Engine Land

NOVEMBER 21, 2022

With just a few strategic pieces in place, content marketing can work outrageously well. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for. What is a content marketing agency? What does a content marketing agency do?

Content Marketing 91

Content Marketing Marketers Marketing Marketing Ethics 91

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 117

Marketing Ethics Copywriting Transform CMO 117

Rock Content

AUGUST 14, 2023

Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional.

Transform 97

Transform Marketing Ethics SEO User-Generated 97

Orbit Media Studios

APRIL 2, 2025

Imagine this example A facilities manager asks AI for help finding a partner: an API-certified pipe fabrication company in Northeast Ohio that does weekend maintenance on pressurized beverage containers. If making AI training listicles violates your personal standards for marketing ethics, we can help you rationalize it.

User-Generated 52

User-Generated Analytics SEO Marketing Ethics 52

Customers.ai

OCTOBER 1, 2024

But contests using a chatbot to do the heavy lifting have even more upside: Instant lead and data capture Low-friction for user participation Automated follow-ups and management Furthermore, running a Facebook contest is an opportunity for lots of innovative ideas. What are some ethical considerations in direct response marketing?

Marketers 52

Marketers Marketing Advertising Advertisers 52

Businesses Grow

SEPTEMBER 2, 2024

He recently created a video called The Real Reason Music is Getting Worse , and as I listened to his reasoning, I felt as though he was talking directly to me as a marketer in the AI Age. I’m a big fan of Rick Beato (one of his 4 million subscribers!).

Energy 70

Energy Marketers Marketing Education 70