Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

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Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

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Content Marketing Whitepaper eBook Price 144

Marketing Insider Group

DECEMBER 9, 2024

Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings.

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SEO Whitepaper Management Analytics 114

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. White Papers.

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Whitepaper Content Marketing eBook Marketing 145

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

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Whitepaper Content Marketing Marketing Marketers 140

Marketing Insider Group

JANUARY 20, 2021

Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. Additionally, you can build a PR strategy into your existing content marketing strategy without needing more time and resources than you’re already committing. PR-focused content may come in any format.

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PR Whitepaper Content Marketing Marketing 142

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

APRIL 29, 2022

While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. First, let me take a step back and explain a term I used in the headline: Knowledge management. Taming the beast.

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Management Content Marketing Whitepaper Marketing 102

Adobe Experience Cloud Blog

MAY 21, 2013

If sales is regularly encountering the same question about how to use your product, writing a blog post (or white paper if it’s a tough question) can give sales something to send to a confused or concerned prospect. Content doesn’t lose its value once a lead becomes a customer. Content Marketing'

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Whitepaper Thought Leadership Education SEO 134

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

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Content Marketing Whitepaper Marketing Marketers 118

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. Need more help?

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Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Place Content Marketing Non-Profit Whitepaper 140

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

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Marketing Strategy Whitepaper Content Marketing B2C 124

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

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Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. PDF Checklists.

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Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

AUGUST 10, 2020

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. Impossible?

Content Marketing 145

Content Marketing Whitepaper Marketing Marketers 145

Marketing Insider Group

APRIL 9, 2014

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? Which ones did I miss: 29 Signs Your Business Is Not Ready For Content Marketing.

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Content Marketing Whitepaper Thought Leadership Marketing 111

Neil Patel

AUGUST 4, 2020

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked. Introducing Content Marketing Unlocked. As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Lesson #1: Getting Started.

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Content Marketing Whitepaper eBook Marketing 145

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

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Content Marketing Whitepaper eBook B2C 111

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Let’s Talk

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Whitepaper Manufacturing Thought Leadership Transform 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

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Content Marketing Millennials Non-Profit Marketing 144

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

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Content Marketing Key Performance Indicator Whitepaper Marketing 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

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Content Marketing Manufacturing Whitepaper Retail 135

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

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Content Marketing eBook Marketing Marketers 145

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

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Content Marketing Whitepaper Marketing Marketers 135

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

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Marketing Plan Content Marketing Whitepaper Marketing 120

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Content Marketing Whitepaper PR Marketing 111

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

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Content Marketing Whitepaper Thought Leadership eBook 104

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

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Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

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Content Marketing Whitepaper eBook Marketing 109

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

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Content Marketing Whitepaper eBook Finance 99

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

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Content Marketing SEO Whitepaper User-Generated 134

Martech

OCTOBER 18, 2024

Dig deeper: 5 tips for balancing ‘push’ and ‘pull’ in content marketing 2. Make the ask doable and manageable Another common marketing mistake is asking questions that are too big. We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Exclusive access.

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Whitepaper Energy Customer Journey Promotion 145

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

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Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Content/channels for the awareness stage: Blog posts.

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Content Marketing Energy eBook Marketing 145