Remove Content Marketing Remove Manufacturing Remove Price
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Retailers often even help shoulder some of the marketing to drive sales. Image Source I built it entirely on free tools, and every sale offsets any manufacturing expense.

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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

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Why Content Marketing and Product Marketing Are A Match Made in Heaven

Marketing Insider Group

We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. Now we need to break through the endless noise of content, ads, and cat videos to earn our buyer’s trust. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone?

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3 Content Marketing Ideas To Help Manufacturing Sales

Pam Didner

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. Take Control of Your Content First.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. The goal is simple: close the gaps, deliver value, and drive conversions.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. Where Did It Come From?