Remove Content Marketing Remove Manufacturing Remove Traditional Marketing
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Content Marketing for Manufacturers: What Makes It Different and Why It’s Challenging

Tiecas

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

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How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing

Tiecas

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

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Six Ways to Start Subject Matter Experts Thinking Like Content Marketers

Pam Didner

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. For content marketing, SMEs’ knowledge, experience, and expertise is your asset.

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9 Internet Trends Charts You Need To See

Marketing Insider Group

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. Traditional markets are being disrupted all over the place. JD.com and MakerBot in Logistics and Manufacturing. Slide 9: Disruption.

Logistics 110
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Top 5 Challenges of B2B Industrial Marketing and How to Overcome Them

Tiecas

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. Striking a balance is key.

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Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?

Tiecas

This lack of clarity leads to wasted resources, misguided strategies, and a misalignment between marketing’s perceived value and its true impact on the bottom line. So, how can industrial marketers address these measurement challenges and ensure their efforts are aligned for maximum impact?