Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertising 104

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

APRIL 24, 2024

The content hub idea is not new “HubSpot was one of the early pioneers of content marketing through the concept of ‘inbound,'” he said. ” That led to the launch of CMS Hub — but content marketing kept evolving. ” CMS remains part of Content Hub.

Whitepaper 125

Whitepaper Manufacturing eBook Health 125

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Adobe Experience Cloud Blog

JULY 6, 2011

Leverage the following 3 tips to Hollywood your content marketing : 1. This same approach should hold true in creating marketing content. The best online content can tap into this by following the same premise behind sequels: Re-purpose content/content archetypes that have worked in the past.

Content Marketing 111

Content Marketing Whitepaper Manufacturing Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

For example, in the manufacturing industry, engineers are often a target persona. It also has a lower resource cost than many other marketing tactics. Overall, content marketing generates higher quality leads than the traditional outbound marketing model. You will likely have more than one persona to define.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Marketing Insider Group

APRIL 20, 2020

A blog writing service can turn your subject matter expertise into expertly written content. Content Marketing Is a Must for Today’s Businesses. Content marketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ).

Manufacturing 52

Manufacturing Whitepaper User-Generated Price 52

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Also, make sure their managers know how much they are helping marketing. In summary….

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketing 87

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145

Content Marketing Institute

JULY 9, 2018

Thought leadership #content should be centrally managed w/ a playbook & governance, says @MatZucker. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams.

Thought Leadership 111

Thought Leadership Whitepaper Manufacturing Education 111

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough. They convert very well.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Below are four tips for enriching your content. By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales. Improving your content campaigns.

Thought Leadership 134

Thought Leadership Fashion Whitepaper Manufacturing 134

Marketing Insider Group

AUGUST 4, 2015

manufacturers cite a lack of skilled trades professionals (including welders) as a significant challenge to their ability to be competitive. Johnson: How does the magazine fit into (lead, support, change expectations) the rest of Lincoln Electric’s content marketing efforts? So there’s a huge demand, but a short supply.

Branding 103

Branding Whitepaper Manufacturing Education 103

Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

AUGUST 31, 2021

Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. However, your content marketing teams can use the data they generate to come up with a genius brand story. These sources could include: Academic papers. White papers.

Customer 111

Customer Whitepaper Manufacturing Thought Leadership 111

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Industrial Content Marketing and Industrial Website Design: An Inseparable Duo A redesigned industrial website alone won’t generate high-quality leads without a robust content marketing strategy. However, industrial content creation is only half the battle.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. Striking a balance is key.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Marketing Insider Group

JUNE 15, 2020

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. Considering the C-Suite’s increased engagement with content, marketers must be aware of the fact that Executives are taking a greater interest in the topics impacting their business. Manufacturing.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Martech

APRIL 15, 2022

Content marketing. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Rock Content

OCTOBER 30, 2020

At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. This way, besides being an excellent data producer, interactive content is also an essential resource to boost your lead generation. Ready to leverage your lead attraction and conversion process with interactive content?

User-Generated 131

User-Generated eBook Education Whitepaper 131

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 90

Finance Manufacturing Health Education 90

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Pam Didner

NOVEMBER 5, 2020

SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But much of the content created by marketing could also be used on the sales side as is or with intentional customization.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Marketing Insider Group

OCTOBER 25, 2021

Permission to post content on social media and elsewhere about your company’s culture, products, and services. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. And time, as we all know, is money.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. Blogging Let’s say Directive wants to create lead generation content.

Whitepaper 56

Whitepaper Shipping User-Generated SEO 56

Duct Tape Marketing

JUNE 29, 2017

If you’ve spent any time learning about digital strategy, you’ll have heard the term “content marketing.” You want this content to be the first step for prospects entering your sales funnel. Put your best content behind forms. The 4 Step Method to Converting Consulting Leads into Clients Online.

Whitepaper 74

Whitepaper Education Manufacturing eBook 74

Tiecas

MARCH 2, 2024

AI’s presence is felt not just in industrial SEO and content marketing. helping marketers tailor content accordingly to match their industrial audience’s search intent. Imagine trying to identify keywords for a manufacturer of industrial conveyor belts. which can strain internal content teams.

SEO 52

SEO Manufacturing Transform Whitepaper 52

Rock Content

FEBRUARY 15, 2018

“Five tips for creating more blog content.”. Never run out of content ideas again.”. And they come from a place of good intentions, in general: content marketers are constantly charged with creating a higher volume of content in the name of building audiences and elevating domain authority and page ranking.

eBook 56

eBook Whitepaper Manufacturing SEO 56