Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Key Takeaways: .

Content Marketing 143

Content Marketing Traditional Marketing Marketers Marketing 143

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Content Marketing Institute.

Content Marketing 145

Content Marketing Transform Thought Leadership Marketers 145

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Partner with a Marketing Agency.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Businesses Grow

NOVEMBER 25, 2024

Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G. Candidate in Public Communication & Technology at Colorado State University.

Gen Z 125

Gen Z Millennials Entertainment Market Research 125

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Content marketing success increases, but can it last? Don’t get us wrong – the B2C research reveals many encouraging findings.

B2C 111

B2C Content Marketing Marketers Marketing 111

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

AUGUST 29, 2015

Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain. What’s The Content Marketing Lesson To Learn?

Content Marketing 104

Content Marketing Marketers Marketing Market Research 104

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Create collaborative content.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. So, it’s important your PMM has done their research.

Product Marketing 106

Product Marketing Product Management Marketers 106

Adobe Experience Cloud Blog

OCTOBER 14, 2010

It’s time to do more with less effort, and get the most out of every piece of content you create. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research.

Whitepaper 99

Whitepaper Content Marketing eBook Marketers 99

OnPassive Marketing

JUNE 7, 2022

Content marketing is developing content with the specific purpose of building an online audience. This article will walk you through a few concrete steps you can take to ensure that your content meets the needs of your target audience and helps you develop a solid strategy for promoting your content.

Marketing Strategy 59

Marketing Strategy Content Marketing Marketers Marketing 59

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Manufacturing 111

Manufacturing Content Marketing Marketers Marketing 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. What do you want to accomplish with your marketing efforts? If not, you may be considering it now.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 111

Content Marketing B2C Marketers Marketing 111

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 111

Content Marketing Transform Marketers Marketing 111

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community.

Price 115

Price Key Performance Indicator SEO Analytics 115

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketers 111

Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Content Marketing 110

Content Marketing Whitepaper Marketers Marketing 110

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Here, we’ll go over what you need to know to create an amazing inbound marketing strategy.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketers Marketing 111

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketers 111

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 82

SEO Finance Market Research Shoppers 82

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do Here are some tips.

Content Marketing 104

Content Marketing Customer eBook Education 104

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Ready to take that next big leap into the future of content marketing?

Market Trends 96

Market Trends Content Marketing Marketers Marketing 96

Scoop.it!

JULY 18, 2024

Using this data, you can maximize ROI by channeling more resources into reliably high-performing content for your most engaged customer segments. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Rock Content

MAY 6, 2020

When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. Or we nicely jump on tactics without even thinking about the guiding strategy. Let’s start with 3 typical marketing scenarios. The Strategy Kernel. Marketing Strategy Kernel.

Content Marketing 96

Content Marketing Marketers Marketing CMO 96

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Do Market Research.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143