Content Marketing Institute

DECEMBER 17, 2018

People of color and non-minorities view the world differently. Take your market research to the next level by focusing on the why behind your target customers’ desires. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Cover image by Joseph Kalinowski/Content Marketing Institute.

Non-Profit 109

Non-Profit Education Marketing Marketers 109

Martech

OCTOBER 14, 2022

Let’s take a closer look at each of the main chief marketing officer responsibilities. CMOs are responsible for creating and managing a profitable growth strategy. However, many do not feel prepared to actually drive growth in important areas like market share and gross margin. Overseeing market research.

CMO 127

CMO Non-Profit Transform Advertisers 127

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Partner with a Marketing Agency.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Rock Content

AUGUST 15, 2023

Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them. Like other popular content marketing examples, whitepapers make great additions to a marketing campaign.

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Digital Marketer

FEBRUARY 14, 2024

To effectively define your brand’s niche, consider these tips: Conduct Market Research: Utilize surveys, focus groups, and market analysis to gather data about your potential customers and their preferences. Analyze Competitors: Look at how competitors in your space define their audience.

Branding 86

Branding Transform Non-Profit Communications 86

Hubspot Marketing

JANUARY 17, 2024

Try non-traditional color combos, like peach and mint green, for a unique PowerPoint presentation. This presentation often includes confidential data such as revenue, profit, and cash flow. Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior. Get it here.

Non-Profit 113

Non-Profit Marketing Plan Transform Communications 113

Power Digital Marketing

JANUARY 19, 2023

Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. Every organization should crunch marketing-related numbers to reach logical, informed, and profitable decisions. Marketing data” refers to any bit of information that brands can use to make marketing decisions.

Analytics 52

Analytics Non-Profit CMO Transform 52

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Neil Patel

AUGUST 24, 2021

Professor Jonah Berger researches marketing at the University of Pennsylvania. But he’s not studying the science of advertising or market research. But the power of awe was one of the most measurable differences between viral content and non-viral content. How to Go Viral: Actionable.

Transform 145

Transform Marketing Marketers Non-Profit 145

Martech

NOVEMBER 7, 2024

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. Leverage AI’s predictive capabilities to evaluate segment profitability. Specific marketing pain points or goals.

Market Segmentation 123

Market Segmentation Non-Profit Transform Marketing 123

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. While remaining profitable. Including demographic information.

PR 113

PR Customer loyalty User-Generated SEO 113