Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring #research into #content, you’re instantly incorporating voices outside your own. Put data-based content into your strategy. MorganMLehmann Click To Tweet.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 123

Price Market Segmentation SEO Market Research 123

Content Marketing Institute

DECEMBER 17, 2018

Take your market research to the next level by focusing on the why behind your target customers’ desires. HANDPICKED RELATED CONTENT: Go Beyond Analytics to Give Customers the Content They Crave. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Click To Tweet.

Non-Profit 109

Non-Profit Education Marketers Marketing 109

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Hubspot Marketing

JANUARY 20, 2023

For example, HubSpot Academy offers courses about content marketing, social media marketing, and sales, in digestible, interactive lessons. Estimated cost: $500 You may have done previous customer research at the start of the quarter, but allocate some funds on an ongoing basis to understand your customers’ behavior.

eBook 143

eBook CRM User-Generated Marketers 143

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. This kit includes a marketing plan that guides you through market research, target market, channels and vendors, and more.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing SEO 145

Search Engine Land

JULY 28, 2023

If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. The best AI video generators for marketers Many marketers can get the upskilling or reskilling they need to learn how to use the powerful AI-based tools that YouTube creators use now.

User-Generated 94

User-Generated Transform Food Price 94

Marketing Insider Group

AUGUST 27, 2015

Not only does it prove that there is a market for your business, it also keeps you on your toes so that you can provide the best product or service available. Product Market Has Changed. Are you still marketing to the right audience? Is it time to expand into a new market? Has the demographic changed?

Manufacturing 107

Manufacturing Shipping CMO Management 107

Neil Patel

FEBRUARY 13, 2023

Depending on your industry, this may be a great opportunity to track industry trends and see where your business can solve a need in the market. Some product marketing strategies perform much better than others, depending on your target audience and the perceived product value. Conducting market research.

B2C 119

B2C Marketers Marketing Price 119

Backlinko

FEBRUARY 19, 2024

Make sure to ask for their opinions on which other businesses they perceive as providing a similar service or product. Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market.

SEO 115

SEO User-Generated Advertising Advertisers 115

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Types Of Marketing. One type of marketing is product marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Content Production ?. Most challenging : Fulfilling High Volume of Content (40%). Who was targeted?

Transform 52

Transform Marketers Marketing CMO 52

Power Digital Marketing

JANUARY 19, 2023

“Marketing data” refers to any bit of information that brands can use to make marketing decisions. With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2

Analytics 52

Analytics Non-Profit CMO Transform 52

Welcome Software

MAY 3, 2022

While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service. It delves deep into understanding the nuances of your industry landscape, your target market, and your overarching business plan. that they previously viewed or expressed interest in.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketers Marketing User-Generated 52

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter.

B2C 62

B2C eBook SEO Customer 62

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. That’s because no matter how amazing your product is, if it doesn’t resonate with your audience, you’ll be dead in the water. Target market research.

Branding 145

Branding Transform Customer Acquisition Customer 145