Remove Content Marketing Remove Market Research Remove Product Marketing
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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

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How to Build a Product Marketing Strategy in 2023

Rock Content

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

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Mastering the Content Marketing Funnel: A Blueprint for Turning Leads into Loyal Customers

Rock Content

It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. What Is a Content Marketing Funnel? “Do

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

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AI = over 40% more productivity: How we use AI at Optimizely

Welcome Software

Key capabilities: o On-brand content generation and responses : Enrich Optimizely Opal’s responses with your unique brand context, tone, and persona to maintain consistent messaging while scaling your creative output. Better content performance means increased customer facing outcomes from the content.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.