Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Create collaborative content.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Amazingly, 40% of Internet users find a Reddit recommendation most influential to their decision to buy more than reviews and influencers. However, not all product review content is created equal. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Amazingly, 40% of Internet users find a Reddit recommendation most influential to their decision to buy more than reviews and influencers. However, not all product review content is created equal. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 98

Gen Z Copywriting Real Estate Marketing 98

Hubspot Marketing

NOVEMBER 29, 2024

To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Upskill and transition to product marketing.

Product Marketing 105

Product Marketing Product Management Marketing 105

Marketing Insider Group

JUNE 18, 2015

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. The Lincoln Motor Company’s “Lincoln Now”.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 111

Content Marketing Analytics Marketing Marketers 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketing 111

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketing Marketers 111

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Many of these experiences will involve top-tier written, visual, or graphic content.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Ready to take that next big leap into the future of content marketing?

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

MAY 6, 2020

A summary of the article: Three scenarios What is Strategy The Strategy Kernel Marketing Strategy Kernel Content Marketing Strategy Kernel Back to the Three Scenarios A dual-speed model. Let’s start with 3 typical marketing scenarios. Emma is a marketing director for a B2B industrial company. Three Scenarios.

Content Marketing 96

Content Marketing Marketing Marketers CMO 96

Buffer Marketing

OCTOBER 2, 2024

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements.

Price 116

Price Key Performance Indicator SEO Analytics 116

Marketing Insider Group

FEBRUARY 3, 2025

In the realm of content marketing, countless businesses have relied on webinars to generate new business. Know Your Demographics Before making any major decisions with an upcoming webinar, you should dig deep into your market research. Promote Aggressively No one will watch your webinar if they don’t know it exists.

Marketing 52

Marketing Marketers Promotion Communications 52

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Content Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

OnPassive Marketing

JUNE 7, 2022

Content marketing is developing content with the specific purpose of building an online audience. This article will walk you through a few concrete steps you can take to ensure that your content meets the needs of your target audience and helps you develop a solid strategy for promoting your content.

Marketing Strategy 59

Marketing Strategy Content Marketing Marketing Marketers 59

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Content Marketing.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

Product 145

Product Food Product Marketing Market Research 145

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. SEO Click To Tweet.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Content Marketing Institute

DECEMBER 4, 2017

They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. In each case, the ICC presenter on the topic was mentioned and additional related content was offered. Develop original research to be shared with attendees and used by event speakers.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Businesses Grow

MAY 30, 2023

This is not another book created by one voice, one mind. This is 36 people giving you their best effort and most unique ideas.

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Run a content audit.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Branding 110

Branding Inbound Marketing Content Marketing Social Media Marketing 110

Adobe Experience Cloud Blog

JANUARY 22, 2018

The best thing to do is market research. Although the purpose of social media is to promote your startup, posting too much can chase your followers away. Startups often start their social media strategy with enthusiastic and aggressive content. That is why content marketing should be one of your main focuses.

Thought Leadership 80

Thought Leadership Promotion Communications Education 80

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Rock Content

APRIL 20, 2023

While regular marketing efforts are all-inclusive of your brand, values, and products, product marketing is set specifically for a targeted audience. While IKEA promotes its products as green, affordable, and convenient, how does it sell specific products, such as its crib sets or beds? But, who is this great idea for?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Energy 139

Energy Food Market Research Analytics 139

Sprout Social

JUNE 20, 2023

Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand. This plus market research and competitive analysis can uncover how to position yourself. Good news: our step-by-step breakdown of how to build a brand can help!

Branding 131

Branding B2C Thought Leadership Promotion 131

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. The post 5 Black Friday trends marketers can act on this holiday season appeared first on MarTech. In-store or online?

Shoppers 120

Shoppers eCommerce Shipping Retail 120

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. Boost visibility with paid social.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145