Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Content Marketing Institute.

Content Marketing 145

Content Marketing Transform Thought Leadership Marketers 145

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Key Takeaways: .

Content Marketing 143

Content Marketing Traditional Marketing Marketers Marketing 143

Backlinko

MARCH 5, 2025

You might want deeper insights into your competitors content strategies. Or need more reliable data for SEO planning. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. These are the ones whose SEO strategies you’ll want to study and adapt for your own site.

SEO 83

SEO Finance Market Research Shoppers 83

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Generally, content creators work with a buyer persona, which is nothing more than a representation of an imagined ideal customer. Source: O’relly.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Buffer Marketing

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements. Starts at $139.95/month

Price 115

Price Key Performance Indicator SEO Analytics 115

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. You also need to put that data to work with a strong content marketing program.

Content Marketing 140

Content Marketing Marketers Marketing Market Research 140

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. This is where SEO comes into play.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 111

Content Marketing Analytics Marketers Marketing 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. But a few are very good.

Branding 64

Branding SEO Whitepaper CMO 64

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. SEO Click To Tweet. Data/research.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Backlinko

FEBRUARY 27, 2025

This is where you can add specialized tools for needs like local SEO and social media management. month): Entry-Level Features Semrushs Pro plan offers a wealth of keyword research , backlink analysis, and competitor research features. But these limits dont apply to things like keyword and competitor research. At $139.95/mo,

Price 63

Price eCommerce SEO User-Generated 63

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. The answer is what we now call content marketing. So I took our greatest asset: survey research. Growth Hacker Content Marketing.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketers 111

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Many of these experiences will involve top-tier written, visual, or graphic content.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Heres how I conducted my content research: 1.

User-Generated 94

User-Generated Market Research SEO Email Marketing 94

Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated 73

User-Generated Marketers Marketing SEO 73

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Content marketing and organic social media remain a priority for B2B businesses.

SEO 78

SEO Telemarketing Direct Mail Marketing Mix 78

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Search Engine Land

FEBRUARY 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. When to start SEO?

SEO 94

SEO PR Key Performance Indicator Communications 94

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Why is Content Gap Analysis Important? Quick Takeaways.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Ready to take that next big leap into the future of content marketing?

Market Trends 96

Market Trends Content Marketing Marketers Marketing 96

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? What is a content gap analysis? And more importantly, why should you?

SEO 114

SEO eCommerce Market Research Product 114

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Source: Fractl.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 98

Content Marketing Marketers Marketing Copywriting 98

Adobe Experience Cloud Blog

APRIL 29, 2020

Over the years, SEOs from all over the world have been able to manipulate Google’s algorithm through black-hat link building tactics like link farms and link buying. For example, for digital marketing that would be content, social media, SEO, email, advertising, web strategy, and market research.

Branding 174

Branding PR Thought Leadership SEO 174

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Welcome Software

DECEMBER 18, 2024

Optimizely One is a game-changing end-to-end solution for marketing organizations. Special mention goes to: Advanced segmentation Google Analytics allows marketers to create detailed audience segments, enabling hyper-targeted marketing approaches. 6) Ahrefs: Get SEO savvy in seconds What is Ahrefs? Why Ahrefs?

Transform 52

Transform Marketers Marketing CRM 52

Rock Content

MARCH 17, 2023

SEO and brand awareness go hand in hand. Now, check out how to use SEO to increase brand awareness and how to measure its effectiveness. What is the purpose of an SEO strategy ? But have you ever thought that SEO and brand awareness are closely connected? What is the relationship between SEO and brand awareness?

SEO 98

SEO Branding User-Generated Digital Marketing 98

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Sachs Marketing Group

JANUARY 16, 2025

By implementing strategies like medical clinic lead generation and local SEO , you can: Reach patients actively searching for care in your area. Leverage Local SEO for Doctors Drive Traffic with Location-Based Strategies Local SEO is an essential component of medical lead generation. Stand out from competitors.

Health 52

Health User-Generated Education Digital Marketing 52

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO. Well, because SEO, first of all, is a matter that never comes to an end.

SEO 90

SEO Analytics User-Generated Marketing Strategy 90

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Run a content audit.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Set Up

JANUARY 21, 2025

Just because content creation was a lower priority does not mean it is going away. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024. Content creation is the heartbeat behind many marketing initiatives to attract, gain, and retain audiences.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144