Remove Content Marketing Remove Market Research Remove Thought Leadership
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The Complete Guide to Content Marketing Research

Marketing Insider Group

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

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Blast the Competition with Consistency in Content Marketing

Marketing Insider Group

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Content Marketing Institute.

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Better Messaging = Better Results: Thought Leadership with Michael Cannon

Adobe Experience Cloud Blog

They also lacked a methodology for creating great sales messaging and a truly objective set of criteria to evaluate messaging effectiveness, prior to market testing or launch. Beyond the typical market research, such as A/B testing, you can use objective evaluation criteria.

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How Your Content Marketing Can Get an Extra Lift From Influencers

Adobe Experience Cloud Blog

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. Create collaborative content.

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Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

Marketing Insider Group

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

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Simple Link Building Tactics to Grow Brand Authority

Adobe Experience Cloud Blog

Continue to create relevant content and actively engage your audience in an ongoing attempt to gain quality backlinks. Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. Thought leadership.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No Support external content creation.