Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketers 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers. ab80 Click To Tweet.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Plan your Content. Read Part 1: Lead Generation and Nurture.).

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester).

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. If the report shows your competitions marketing performance, do some AI competitive analysis. Yes, please!

Branding 64

Branding SEO Whitepaper CMO 64

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? But, it comes at a cost.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Source: Fractl.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Rock Content

APRIL 20, 2023

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. Don’t believe content marketing is that big a deal?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. Conclusion.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Digital Marketing 122

Digital Marketing Whitepaper Marketers Marketing 122

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Content Marketing Institute

OCTOBER 4, 2018

HANDPICKED RELATED CONTENT: How to Plan a Year’s Worth of Content With One Original Research Survey. Put data-based content into your strategy. Lisa Murton Beets, research director of the Content Marketing Institute, says research-backed content requires a commitment. Twitter chats.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

Whitepaper 98

Whitepaper Marketers Marketing eBook 98

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

Whitepaper 111

Whitepaper B2C Communications Marketers 111

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Craft a B2B social strategy that includes the promotion of your current content.

SEO 144

SEO B2C PR Whitepaper 144

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. How do they consume content?

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Martech

MARCH 18, 2024

Usually, they are built from various inputs from SMEs, executives and market research to showcase your knowledge and appease search engine algorithms. Yet, it is still only one piece of content for a specific reader. A single piece of content like this can become a powerful content foundation. Generative AI.

Whitepaper 124

Whitepaper User-Generated Traditional Marketing Market Research 124

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. To determine the best approach, start with the following: Set marketing goals and objectives.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy.

Marketers 112

Marketers Marketing Inbound Marketing Advertisers 112

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Download Your Free Template Now.

Price 145

Price CRM eBook Marketers 145

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Digital Marketer

APRIL 6, 2023

And here is content created for teachers. You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Want to get certified in Content Marketing? For instance, Canva creates tailored messages for each of its target groups.

Entertainment 73

Entertainment User-Generated Whitepaper CRM 73

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Close.io ’s content marketing machine is successful because it offers unique value. It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

AUGUST 6, 2023

Start by developing a content marketing strategy that will connect with your target audience. Follow this up with research on where your target audiences spend most of their time on social media. Make a plan to meet them where they are and create a social media strategy on which you share your best content.

Key Performance Indicator 94

Key Performance Indicator Marketers Marketing Whitepaper 94