Remove Content Marketing Remove Market Segmentation Remove New Markets
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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The Complete Guide to Content Marketing Research

Marketing Insider Group

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Engage and interact.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

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How to Create an Amazing Content Resource Center

Adobe Experience Cloud Blog

But your website is the single most important tool for your promoting content. Why You Need a Content Resource Center. The problem is: where do you put all your content? In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

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Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. To avoid this mistake, we need to execute strategic content marketing programs by: Defining our market segment based on buyer behaviors. Mapping content to buyer stages. Establishing buyer personas.

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Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. To avoid this mistake, we need to execute strategic content marketing programs by: Defining our market segment based on buyer behaviors. Mapping content to buyer stages. Establishing buyer personas.