Aspiration Marketing

NOVEMBER 2, 2023

Content marketing is more important than ever in digital marketing, but it can be challenging to find your footing, especially as a startup. At Aspiration Marketing, we've tested a number of platforms and found what works–HubSpot. Here's how we use it.

Content Marketing 226

Content Marketing Marketers Marketing Digital Marketing 226

Aspiration Marketing

JULY 6, 2023

When every business is fighting for a spot on the first page of Google, content marketing has proven to be a must-have weapon in our SEO arsenal. But what exactly is content marketing, and why is it so important? Content marketing isn't just about creating random blog posts or social media updates.

Content Marketing 221

Content Marketing SEO Marketers Marketing 221

Aspiration Marketing

SEPTEMBER 11, 2024

This is where social media and content marketing come in. So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves?

Transform 214

Transform Content Marketing Marketers Marketing 214

Aspiration Marketing

JUNE 27, 2023

With the rapid advancement of artificial intelligence (AI), the content marketing landscape is undergoing a profound transformation. AI offers unparalleled opportunities for content marketers, from analyzing vast amounts of data to generate compelling ideas to automating content creation and optimizing for search engine visibility.

Transform 229

Transform Content Marketing Marketers Marketing 229

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. We are at the tipping point of “ Content marketing 2.0 ”.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Aspiration Marketing

JUNE 14, 2023

Content marketing is all about connecting your content, brand, and customers–this is where topic clusters come in. Whether you're a marketing maestro or new to the marketing game, this knowledge will empower you to navigate the digital landscape confidently.

Content Marketing 208

Content Marketing Marketers Marketing Branding 208

Aspiration Marketing

AUGUST 8, 2023

In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play.

Marketing Strategy 216

Marketing Strategy Content Marketing Marketers Marketing 216

Aspiration Marketing

OCTOBER 10, 2023

Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger.

Content Marketing 240

Content Marketing B2C Social Media Marketing Marketers 240

Aspiration Marketing

APRIL 18, 2024

Are you struggling to keep your content calendar full of fresh, engaging pieces? Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. You're not alone.

Content Marketing 197

Content Marketing Marketers Marketing SEO 197

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies.

Content Marketing 126

Content Marketing Marketers Marketing Analytics 126

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 126

Content Marketing Transform User-Generated Marketers 126

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing 121

Content Marketing Marketers Marketing Customer Acquisition 121

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Market Trends 226

Market Trends Marketers Marketing Customer Journey 226

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 122

Content Marketing Marketers Marketing Place 122

Aspiration Marketing

JUNE 11, 2024

Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch.

Whitepaper 147

Whitepaper Transform Content Marketing Marketers 147

Jeff Bullas

MARCH 1, 2023

And we all know whether you’re working as an in-house SEO or in a remote marketing team , having the best tools at your disposal gives you an edge over your competitors. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Well, not really.

SEO 360

SEO Search Marketers Analytics Marketers 360

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy 103

Marketing Strategy Content Marketing eBook Marketers 103

Aspiration Marketing

JUNE 7, 2023

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces.

Marketing Strategy 208

Marketing Strategy Content Marketing Marketers Marketing 208

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. So, how can you implement this tactic in your content strategy?

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

Aspiration Marketing

OCTOBER 3, 2023

In today's digital landscape, SEO and Content Marketing reign supreme, but navigating its intricacies can be daunting. We've explored various tools and strategies and found a new favorite in our book—HubSpot Marketing Hub.

SEO 272

SEO Marketers Marketing Content Marketing 272

Jeff Bullas

NOVEMBER 9, 2022

SEO is one of the most popular branches of online marketing today. Of course, you should let your clients know that they cannot expect meaningful results after just one month of content marketing and SEO. The post The Top 6 SEO Metrics Clients Really Want To See (Must Read for SEO Marketers!) New and lost backlinks.

SEO 297

SEO Marketers Marketing Education 297

Dreamgrow

MARCH 11, 2023

Read more The post 8 Powerful Reasons You Need to Use Video Marketing [TRENDS] appeared first on Dreamgrow. We recently published an infographic on how powerful video will become. But the future has.

Market Trends 344

Market Trends Video Marketing Marketers Marketing 344

Animalz blog

DECEMBER 19, 2024

Weve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, weve had plenty of opportunities to test new ideas before recommending them to clients. Reach out to folks with hot content marketing takes and then invite them for a conversation or guest post.

Content Marketing 57

Content Marketing Thought Leadership PR Marketers 57

Aspiration Marketing

JANUARY 3, 2024

In a dynamic marketing world, where customer engagement is paramount, understanding your audience is the key to success. One of the most powerful tools at your disposal in reaching our marketing goals is the creation of buyer personas—semi-fictional representations of your ideal customers.

Marketers 228

Marketers Marketing Customer Inbound Marketing 228

Aspiration Marketing

MAY 1, 2024

Targeted content bridges the gap between generic marketing materials and the specific needs of your prospects. When sales and marketing collaborate effectively, the sales team gains access to an arsenal of content that directly addresses customer concerns, smooths the path to conversion , and builds lasting trust.

Marketers 210

Marketers Marketing Customer Content Marketing 210

Aspiration Marketing

DECEMBER 6, 2022

Growth marketing is a critical part of business today. Companies that understand the value of growth marketing have an advantage over those that don't understand its dimensions.

Market Trends 231

Market Trends Marketers Marketing Customer 231

Aspiration Marketing

FEBRUARY 2, 2023

Her is a little bit of marketing of our own capabilities and those of a rather capable technology powerhouse in the Search Engine Optimization (SEO) space. Aspiration Marketing has recently become a certified partner of Semrush.

Marketers 222

Marketers Marketing SEO Customer 222

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Aspiration Marketing

NOVEMBER 20, 2024

Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.

Event Marketing 130

Event Marketing Marketers Marketing Content Marketing 130

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform 139

Transform Copywriting User-Generated Marketers 139

Aspiration Marketing

JANUARY 25, 2024

These targeted web pages guide visitors toward a specific action, boosting your market results and converting leads. If you struggle to convert website visitors into prospective customers, landing pages may be your missing piece. Let's discuss what a landing page is used for and how to create the best one for your business' website.

Marketers 237

Marketers Marketing Customer Content Marketing 237

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 137

Transform Whitepaper User-Generated CMO 137

Aspiration Marketing

AUGUST 22, 2023

Effective marketing strategies are pivotal for business success in today's fast-paced digital landscape. HubSpot, a leading name in inbound marketing, has revolutionized how companies attract, engage, and delight customers. As businesses evolve and expand, so do their marketing needs.

Inbound Marketing 205

Inbound Marketing Marketers Marketing Marketing Strategy 205

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 125

Manufacturing Whitepaper Marketers Marketing 125

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

Transform 140

Transform Search Marketers User-Generated Digital Marketing 140

Aspiration Marketing

OCTOBER 28, 2023

Almost everybody agrees that content marketing is the strategy of the hour, year, or decade. Content marketing has a proven track record of driving sales and growth for businesses. Yet surprisingly, few are doing content marketing. But what do content creators do to be effective?

Content Marketing 238

Content Marketing Marketing Marketers 238