Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing Strategy 138

Marketing Strategy Content Marketing Marketing Marketers 138

CopyBlogger

JUNE 30, 2022

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Still, Continue Reading.

Marketing Strategy 124

Marketing Strategy Content Marketing Marketing Marketers 124

Aspiration Marketing

APRIL 20, 2022

As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources. When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed!

Marketing Strategy 236

Marketing Strategy Content Marketing Marketing Marketers 236

Industrial Marketer

JUNE 15, 2022

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. To create an effective B2B content marketing.

Marketing Strategy 116

Marketing Strategy Content Marketing Marketing Marketers 116

Aspiration Marketing

JUNE 7, 2023

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces.

Marketing Strategy 208

Marketing Strategy Content Marketing Marketers Marketing 208

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

Digital Marketing 145

Digital Marketing Marketing Strategy Content Marketing Marketing 145

Content Marketing Institute

JUNE 25, 2020

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketing 145

Kuno Creative

APRIL 5, 2024

It’s another to take a thoughtful, value-centered approach, incorporating a video marketing strategy designed to cut through a cluttered online videoscape, standing out from the others and connecting with your intended audience where they are. The medium may be different, but many of the underlying principles remain the same.

Video Marketing 105

Video Marketing Marketing Strategy Marketing Marketers 105

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. One of the main characteristics of this type of strategy is the need for customization. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 123

Marketing Strategy Content Marketing Branding Marketing 123

Rock Content

JULY 4, 2024

In today’s competitive digital landscape, businesses must employ innovative strategies to engage their audience and drive conversions. One highly effective approach is the inclusion of interactive calculators , such as mortgage estimators or banking calculators, within their content marketing strategy.

Marketing Strategy 52

Marketing Strategy Content Marketing Transform User-Generated 52

Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

Marketing Strategy 94

Marketing Strategy Content Marketing Marketing Marketers 94

Marketing Insider Group

SEPTEMBER 30, 2024

Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. From there, your content takes over. These audits ensure your content is high quality and optimized for search engines.

Content Marketing 110

Content Marketing SEO User-Generated Marketing 110

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 120

Marketing Strategy Marketing Marketers SEO 120

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 102

Content Marketing Transform User-Generated Marketing 102

Influence & Co

OCTOBER 26, 2022

When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.”

Marketing Strategy 106

Marketing Strategy Content Marketing Marketing Marketers 106

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Search Engine Journal

AUGUST 9, 2022

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.

Marketing Strategy 135

Marketing Strategy Content Marketing Marketing Marketers 135

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

yorCMO

OCTOBER 24, 2024

Discover why content should be at the heart of your B2B marketing and what you can expect out of a well-crafted content marketing strategy.

Marketing Strategy 59

Marketing Strategy Marketing Marketers Content Marketing 59

Content Marketing Institute

APRIL 7, 2020

Your content marketing strategy isn’t working in this new world. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.

Marketing Strategy 129

Marketing Strategy Content Marketing Marketing Marketers 129

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 126

Marketing Strategy Content Marketing Marketing Marketers 126

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 105

Content Marketing Marketing Marketers SEO 105

Influence & Co

OCTOBER 12, 2023

Starting early on your 2024 content marketing budget breakdown could save you a lot of worry. These steps can help you budget for content creation costs.

Content Marketing 80

Content Marketing Marketing Strategy Marketing Marketers 80

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Marketing Strategy 116

Marketing Strategy Content Marketing eBook Marketing 116

Influence & Co

JULY 19, 2023

Content marketing is a strategy best served over the long term. A long-term strategy brings together many elements associated with a higher success rate: consistency, investment, and experimentation, to name a few.

Content Marketing 76

Content Marketing Marketing Strategy Marketing Marketers 76

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 135

Marketing Strategy Content Marketing Gen Z Whitepaper 135

Content Marketing Institute

NOVEMBER 4, 2022

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery. Continue reading →

Content Marketing 136

Content Marketing Marketing Strategy SEO Marketing 136

OnPassive Marketing

JUNE 7, 2022

Content marketing is developing content with the specific purpose of building an online audience. This article will walk you through a few concrete steps you can take to ensure that your content meets the needs of your target audience and helps you develop a solid strategy for promoting your content.

Marketing Strategy 59

Marketing Strategy Content Marketing Marketing Marketers 59

Content Marketing Institute

AUGUST 31, 2022

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today. Continue reading →

Marketing Strategy 104

Marketing Strategy Content Marketing Marketing Marketers 104

Zumvu

MARCH 23, 2022

How SEO can help to improve your content marketing strategy using various digital tools and e-commerce trends.

Marketing Strategy 96

Marketing Strategy Content Marketing SEO Marketing 96

Search Engine Journal

FEBRUARY 21, 2022

The post 7 Big Enterprise Content Marketing Strategies You Need To Know appeared first on Search Engine Journal. Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence.

Marketing Strategy 114

Marketing Strategy Content Marketing Marketing Marketers 114