Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing 120

Content Marketing Marketing Marketers Customer Acquisition 120

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 139

Content Marketing Customer Journey Thought Leadership Marketing 139

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. So, how can you implement this tactic in your content strategy?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on. You totally can!

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Social Media Examiner

JANUARY 16, 2025

Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience.

Marketing Strategy 141

Marketing Strategy Content Marketing Marketing Marketers 141

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Businesses that use blog content effectively create a steady flow of engaged prospects. Structuring Blog Content for the Perfect Funnel A content marketing funnel works best when each stage connects naturally to the next.

Content Marketing 102

Content Marketing Education Marketing Marketers 102

Social Media Examiner

JULY 11, 2024

In this article, we’ll explore developing a video content strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Market Trends 247

Market Trends Marketing Marketers Customer Journey 247

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law 106

Law Content Marketing Education Marketing 106

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 110

Content Marketing Marketing Marketers Place 110

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. Content chaos, manic marketing, be gone!

Content Marketing 95

Content Marketing Transform Marketing Marketers 95

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Aspiration Marketing

NOVEMBER 20, 2024

Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.

Event Marketing 130

Event Marketing Marketing Marketers Content Marketing 130

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 134

Thought Leadership Marketing Marketers Branding 134

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Transform 135

Transform Copywriting User-Generated Marketing 135

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Transform 137

Transform CMO Marketing Marketers 137

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 122

Customer Transform Customer loyalty Marketing 122

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 125

User-Generated Social Media Marketing Marketing Marketers 125

Aspiration Marketing

OCTOBER 23, 2024

From its humble beginnings as personal online diaries to today's sophisticated content marketing channels, blogging has consistently demonstrated its ability to adapt and thrive. Let's dive into the history of blogging and discover why it remains a vital component of today's digital marketing landscape.

Communications 253

Communications Digital Marketing Content Marketing Marketing 253

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 132

Transform Whitepaper User-Generated CMO 132

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. And how should marketers respond? This diversity allows marketers to engage users in ways that resonate with their preferences.

User-Generated 113

User-Generated Marketing Marketers Analytics 113

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

Transform 137

Transform Search Marketers User-Generated Digital Marketing 137

Businesses Grow

JANUARY 13, 2025

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. I find marketing as impersonal and intrusive as ever.

Personalized Marketing 117

Personalized Marketing Marketing Marketers Education 117

Hubspot Marketing

JANUARY 27, 2025

That's why we surveyed over 500 marketers across various industries and company scales to get a pulse on the current state and future fate of blogging. We covered all of the big bases, including: Do companies still publish blog content? Do companies still publish blog content? The second best time is right now. So much more!

Transform 110

Transform Marketing Marketers Thought Leadership 110

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Just as websites can grow stale, content can become dated very quickly.

Marketing Strategy 124

Marketing Strategy Marketing Marketers Influencer Marketing 124

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. Achieving operational maturity within a marketing department of 50 associates with a $20 million budget will look completely different than a four person department with a $1 million budget. Time tracking.

Key Performance Indicator 108

Key Performance Indicator Marketing Marketers Management 108

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. Because marketing today can feel incredibly complex. Let's simplify your marketing and get results.

Transform 90

Transform Marketing Marketers Marketing Strategy 90

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Transform 117

Transform CRM Analytics User-Generated 117

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 127

CMO Traditional Marketing Communications Marketing 127

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. It demands that marketing teams consistently have the right skills.

Marketing 118

Marketing Marketers Analytics Management 118