Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming.

Content Marketing 111

Content Marketing Analytics Marketers Marketing 111

Marketing Insider Group

DECEMBER 28, 2020

They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. What Can You Do with Marketing Automation Platforms? Each platform is different and has various modules. Top Marketing Automation Platforms.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketers 145

Welcome Software

DECEMBER 5, 2022

As a result, companies have turned to new forms of marketing to reach their audience. One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. What is content marketing?

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Welcome Software

DECEMBER 5, 2022

As a result, companies have turned to new forms of marketing to reach their audience. One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. What is content marketing?

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketers 40

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

MarketingOps

MAY 6, 2024

Sometimes, extensive experience with tools such as a CRM or Marketing Automation Platform (MAP) may suggest that pursuing a specific certification could strengthen your resume. Preparation for the MCE, though the exam is paid, can be enriched through these platforms.

Inbound Marketing 130

Inbound Marketing Marketing Automation Platform CRM Analytics 130

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. They are also a centralized place where different teams work together to forge cross-functional alignment.

Marketing Automation Platform 117

Marketing Automation Platform Analytics Marketers Marketing 117

Adobe Experience Cloud Blog

APRIL 15, 2013

As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This].

CMO 134

CMO Marketing Automation Platform CRM Communications 134

Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Martech

MAY 24, 2024

Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

Adobe Experience Cloud Blog

APRIL 24, 2018

Is it any wonder that so much has been made of AI programs can write content, web pages and emails that are grammatically correct and that target appropriate keywords? The truth is, the web (and your buyers’ inboxes and social streams) are full of mediocre content. But that doesn’t mean there’s no room for AI in content marketing.

Thought Leadership 134

Thought Leadership Marketers Marketing Marketing Automation Platform 134

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketers 59

Adobe Experience Cloud Blog

APRIL 20, 2017

Their information was synced into our marketing automation platform to update our database and inform our segmentation, scoring , and nurturing tracks. Each answer helped us understand our lead’s top priorities, which informs their nurture content and gives our sales team insights for future conversations.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Martech

AUGUST 2, 2022

We’re routinely asked what products typically sit alongside the larger platforms. To that end we’ve started to catalog the top products that surround major platforms. Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on.

Product Life Cycle 119

Product Life Cycle CRM Marketing Automation Platform Customer Journey 119

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

By using our own marketing automation platform and employing the most up-to-date content marketing and social-driven marketing strategies, we successfully accomplished for our fledgling company what Marketo would eventually do for its customers.

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133

Adobe Experience Cloud Blog

MARCH 7, 2013

Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. But with the real-time capabilities of a marketing automation platform, you can send content at the right time, when the customer can use it. Nobody loves that.

Direct Mail 134

Direct Mail Marketers Marketing Marketing Automation Platform 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Machine learning and artificial intelligence (AI) are playing an important role in marketing today, providing valuable, predictive insights across platforms. Rising with them to the top is content marketing, which is one of the most effective ways to engage information-hungry buyers.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50.

Thought Leadership 134

Thought Leadership CRM Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. Content syndication: Today, marketers are able to layer intent data on top of attributes like job title and company name.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Here are eight ways that marketing automation can amplify the power of your social marketing: 1.

eBook 134

eBook Thought Leadership Marketers Marketing 134

Marketing Insider Group

MAY 27, 2020

Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. SEM (search engine marketing) and PPC (pay per click). Email marketing. Social media marketing. Video marketing. Source: [link].

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

It’s hard enough to make that work in one region and one language; however, it’s virtually impossible when your content has to be translated, localized, and delivered across many global markets at once. To solve this problem, consider that many of the most successful content marketing operations use a content factory model.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Martech

SEPTEMBER 15, 2023

Dig deeper: Email creation platform Stensul expands its offering to landing pages No-code authoring. Stensul will also enable no-code authoring of dynamic content.

Marketing Automation Platform 115

Marketing Automation Platform Email Marketing Communications Management 115

Martech

SEPTEMBER 28, 2023

AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

User-Generated 126

User-Generated Copywriting Marketing Automation Platform eBook 126

Adobe Experience Cloud Blog

JANUARY 9, 2014

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Here are eight ways that marketing automation can amplify the power of your social marketing: 1.

eBook 125

eBook Thought Leadership Marketers Marketing 125

Adobe Experience Cloud Blog

OCTOBER 17, 2016

The things they complain about are the problems they are Googling, so use this knowledge to fuel your content marketing. And by integrating an SRP with a sophisticated marketing automation platform, like Marketo’s, y ou can track leads throughout the sales process and measure the ROI of your social campaigns.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Understand the search intent behind these keywords to create content that aligns with user expectations.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Content Strategy. Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization.

Inbound Marketing 134

Inbound Marketing Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Content segmentation allows you to personalize and tailor campaigns to specific audiences. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. We know content marketing works. These companies knew it would be almost impossible to succeed at content marketing without streamlining the process.

Marketing Automation Platform 74

Marketing Automation Platform Marketers Marketing Energy 74

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

We found that we had a significant number of engaged content marketers (one of our target audiences) in our database, so we ran a campaign with a new offer specifically for content marketers and only targeted leads with content job titles in the “Engaged” stage in our database.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. As an information-hungry society, we consume massive amounts of content every day.

Thought Leadership 134

Thought Leadership Non-Profit Marketers Marketing 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Whatever your campaign objectives are, it’s likely that content will serve as the meat of them. Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketers Marketing 92