Adobe Experience Cloud Blog

AUGUST 7, 2015

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.

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Thought Leadership Whitepaper Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Whatever your campaign objectives are, it’s likely that content will serve as the meat of them. Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix.

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Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.

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Marketing Insider Group

JANUARY 17, 2017

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? Get on with it.

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Adobe Experience Cloud Blog

APRIL 22, 2016

I will show you how to do this without additional software, but for a more scalable system and one that integrates with your marketing automation platform, you may want to check out video marketing software , which often offers a hosting platform that tracks more detailed metrics about your viewer.

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Unbounce

SEPTEMBER 19, 2023

So another interesting experience I had is that I inputted random piece of text in the platform, and one of the feedbacks I got is that this piece of text is unnecessarily gendered. Okay, so the next tool is called Optimove , and this is a data marketing automation platform. I was like, that is my dream.

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